Ann Summers approached Prop Studios to design and produce a giant centrepiece for the brand’s new concept store in Westfield Stratford City. The store showcases its products with quirky changing rooms and the tongue-in-cheek humour that Ann Summers is known for.
The project was nominated for the highly acclaimed 'Most Outstanding Feature/Prop Award' and 'Best Instore Branding Award' at the VM & Display Awards.
design & manufacture
The team designed an oversize bunny sculpture, which is a suggestive nod to Ann Summer’s sex toy Rampant Rabbit. The rabbit sculpture was flocked black to give it a smooth, velvet finish with glossy eater eyes just like a realistic rabbit.