VM | Around the World in 80 Days

Hyundai Department Store

the brief

To celebrate the grand opening of Hyundai Department Store in Pangyo South Korea, Prop Studios were asked to originate designs and provide technical drawings for an array of bespoke installations and a stunning window scheme series. Inspired by ‘Around the World in 80 Days’, Prop Studios translated this into a visionary world full of innovative inventions, hybrid vehicles and whimsical rides – all with a modern twist.

Working with the Hyundai Department Store for the first time, our Market Research and Consumer Insight stages were key to achieving a hugely popular and award winning experience for their customer.

design & manufacture

Throughout the store, customers are immersed into the spectacle of a fictional voyage through wonderful oddities of disproportionate scales.  Inspired by adventures of the sea, Prop Studios designed a show-stopping leather whale that is steered by a mannequin and accompanied by fish encased in acrylic bubbles. Elsewhere, weird and wonderful vehicles are the centrepieces to elegant mannequins, including a giant rose-gold flying propeller, delicate unicycles with silver wings and a hybrid penny-farthing and Ferris equipped with plants and a leather seat.
 
Communicating a modern aesthetic, Prop Studios designed an interior windows scheme that was to be extremely high-end, furnished out of luxurious materials and to showcase unforgettable design. To capture the imagination of Hyundai customers, Prop Studios produced a bespoke rose gold bicycle with contrasting silver wings that is suspended in a sky of geometric clouds. This is paired with two window schemes that display an abundance of silver miniature ships in a sea of waves.
  
Prop Studios enjoyed the collaborative process by working alongside the client to bring their concept to life. The core of this impactful South Korean scheme was to bring visual excitement to the Huyundai audience. We provided imaginative designs that were hand sketched, which we later translated into 3D renders and then as technical drawings for manufacture.

HYUNDAI DEPARTMENT STORE: SEE OUR DESIGN PROCESS