WINDOWS | Nautical

Anya Hindmarch

the brief

Prop Studios were commissioned by Anya Hindmarch to produce the brand’s Nautical windows campaign.

The creative scheme was nominated for the 'Best Non-Fashion Retail Concept' and 'Best Sale Window' at the VM & Display Awards 2011.

Close-up of a chest and telescope, designed to fit Prop Studios' nautical theme of the window display for Anya Hindmarch
Close-up of a mannequin and boat, designed as part of Prop Studios' nautical themed Anya Hindmarch window display
Alternate shot of Prop Studios' boat design, part of our nautical themed window display for Anya Hindmarch
Close-up of a shoe alongside an anchor, designed by Prop Studios as part of the nautical themed window display for Anya Hindmarch

design & manufacture

The central feature of this scheme was a bespoke boat made with a mixture of brass pipes, brass finials, trimmings and flags with the Anya Hindmarch logo and branding. The nautical theme was installed at the same time of the Royal wedding and was the brand’s theme for this season.

The aim of the boat was to create a mast which looked home-made and tied together with lots of bits and pieces. The colours were dark antique golds and bright brass to create a contrast.

To sit alongside the boat Prop Studios created wooden anchors with gold trimmings and Anya Hindmarch motif brass plaques.

  • Prop Studios' original concept sketch of a mannequin and mast
  • A more detailed technical sketch showing the dimensions of the mast and mannequin, designed for Anya Hindmarch by Prop Studios
  • Technical drawing of the mannequin and mast, as well as the display table on which they stand within the Anya Hindmarch store
  • Technical drawing of some of the bespoke flags, designed by Prop Studios for the nautical themed window display for Anya Hindmarch
  • Prop Studios' original technical sketch for how the masks would be arranged on the Anya Hindmarch mast within the window display

the award

This creative scheme was nominated for the ‘Best Non-Fashion Retail Concept’ and ‘Best Sale Window’ at the VM & Display Awards 2011.