WINDOWS | Nautical

Anya Hindmarch

the brief

Prop Studios were commissioned by Anya Hindmarch to produce the brand’s Nautical windows campaign.

The creative scheme was nominated for the 'Best Non-Fashion Retail Concept' and 'Best Sale Window' at the VM & Display Awards 2011.

design & manufacture

The central feature of this scheme was a bespoke boat made with a mixture of brass pipes, brass finials, trimmings and flags with the Anya Hindmarch logo and branding. The nautical theme was installed at the same time of the Royal wedding and was the brand’s theme for this season.
 
The aim of the boat was to create a mast which looked home-made and tied together with lots of bits and pieces. The colours were dark antique golds and bright brass to create a contrast.
 
To sit alongside the boat Prop Studios created wooden anchors with gold trimmings and Anya Hindmarch motif brass plaques.

the award

This creative scheme was nominated for the ‘Best Non-Fashion Retail Concept’ and ‘Best Sale Window’ at the VM & Display Awards 2011.