WINDOWS | Selfridges


the brief

Prop Studios partnered with NARS to produce an animated Selfridges window scheme for their latest product launch. The window launched a new lipstick range named after 70s rock songs celebrating the Selfridges theme, Music Matters.

The brand, and product launch, is a perfect collaboration for the Selfridges Music Matters theme. The animated window brought the NARS rock chic product to life.

manufacture &

Prop Studios created a retro radio scene with oversized animatronic factices on a bespoke track that slid across the window and across each other, reflecting a radio tuner.

The team also incorporated lighting highlighting each individual factice coming together to spell out NARS, where a halo glow celebrated the reveal.

Hidden under a suspended floor, the track was programmed to move the factices along the window to run for the full length of the installation. The factices were exact scaled replicas in NARS signature matte finish.

The NARS brand was launched with 12 iconic lipsticks in the early 90’s with the philosophy of boundary-breaking, bold beauty