24 Nov 2015

VM & Display Awards: Magnum

This year Prop Studios were nominated for ‘Best Windows In An Independent’ in collaboration with Unliever on behalf of Magnum and Selfridges. They wanted to create a highly interactive Make My Magnum experience in Selfridges that offered cutomers the chance to create their own Magnum.

Working collaboratively from initial concept, Prop Studios created a fully developed campagin that would promote the in-store experience, through the four main retail windows of Selfridges, whilst sister division FormRoom designed the pop-up interior.

These striking retail windows lead to enriched brand enhancement, identity and customer engagement. Prop Studios provided the full instore design service
through from initial concept to 3D renders and detailed technical drawings.

The manufacture of the entire scheme was completed in-house by Prop Studios through to final installation.