DESIGN | Around the World in 80 Days

Hyundai Department Store

the brief

Hyundai Department Store in South Korea approached Prop Studios to develop Research, Concept Sketches, 3D Rendering and Technical Drawings for their store launch instore experience. Prop Studios thoroughly enjoyed working with the highly creative Hyundai team to create an immersive ‘Around the World in 80 Days’ experience for their customers.

Working with the Hyundai Department Store for the first time, our Market Research and Consumer Insight stages were key to achieving a hugely popular and award winning experience for their customer.

Prop Studios' Market Research and Consumer Insight stages were key to achieving a hugely popular award-winning experience for Hyundai's customer
Prop Studios' market research identified a need to engage the family unit within the in-store experience and encourage social media opportunities for millennials
Prop Studios transported Hyundai's customers through an escapist adventure through in-store installations and window schemes
Prop Studios designed a fictional

the design

Our Designers started their research into the Hyundai customer by first conducting Market Research and Consumer Insight. We looked at the market the department store was launching within and how the customer behaves within that environment.  Considering customer needs and their journey through the department store influenced our initial concepts for Hyundai.

From our Market Research we identified a need to engage the family unit within the in-store experience and encourage social media opportunities for Millennials. We then crafted a highly creative store experience. Prop Studios designed a fictional voyage ‘Around the World’ aboard whimsical transportation vehicles from a giant floating leather whale to rose-gold flying propeller. The Hyundai customer was transported through an escapist adventure through in-store installations and window schemes displaying the high-end luxury product available at Hyundai Department Store.

HYUNDAI DEPARTMENT STORE: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Original retail design concept of Prop Studios' instore experience for Hyundai Department Store
  • Prop Studios' initial design sketches for the flying propeller, and the finished product
  • Prop Studios' initial technical drawing showing the design of one of our whimsical contraptions for the Hyundai department store
  • Prop Studios' original design outline for instore penny farthing decoration, one of the many items created exclusively for Hyundai
  • Original technical sketches designed by Prop Studios to show the construction of some of the instore sculptures created for Hyundai
  • Prop Studios' original retail design sketch showing the construction of our floating leather whale sculpture
  • Technical drawing showing the layout of the giant leather whale, the centrepiece of the Hyundai visual merchandising scheme
  • Digital rendering of the leather whale sculpture, created exclusively for Hyundai by Prop Studios

the award

Best International Department Store: VM & Display Awards