DESIGN | Chelsea In Bloom

Kiehl’s

the brief

Kiehl’s entered their first Chelsea in Bloom competition, in association The Chelsea Flower Show, with Prop Studios. We designed, built and installed the window and instore scheme by first considering the Kiehl’s brand, their latest product launch and their customer on Kings Road. This year’s Chelsea in Bloom theme was: Safari.

A connection was built between customer and brand by designing a window scheme that could be literally shared with customers by having the 670 flower pots available to take home individually.

Prop Studios rendering of the award-winning retail design concept for Kiehl's
Prop Studios' in-house designers researched Kiehl's and their latest product, Midnight Recovery Botanical Cleansing Oil with consideration of the Safari theme
Prop Studios designed a retail scheme encouraging a connection to be built between customer and brand by having the window display's 670 flower pots available to take home individually

the design

Our in-house designers researched the Kiehl’s brand and their latest product release, Midnight Recovery Botanical Cleansing Oil with consideration of the Safari theme. Bringing the research through to moodboard inspiration for the client, our team then developed sketch concepts to discuss with the Kiehl’s team. Our Designers developed an ‘African Sundowner’ concept into 3D Renders and Technical Drawings.

Prop Studios designs fully immersed the Kiehl’s customer with the event, the brand and the product launch. Individual plant pots were available for customers to take home with them after the event and grow their own plants. The scheme flowed from the window to instore activations.

The scheme was extremely popular on social media with the brand and customers sharing photos throughout social media platforms.

CHELSEA IN BLOOM: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Prop Studios initial window design concept; individual plant pots were available for customers to take home with them after the event and grow their own plants
  • Initial retail design blueprint designed by Prop Studios for the Kiehl's
  • Prop Studios' initial retail design concept pitch for the Kiehl's display
  • Prop Studios artist's rendering of the shopfront concept
  • Prop Studios' concept showing how the giraffe sculptures would work in context of the Kiehl's shopfront
  • Additional retail design concept designed by Prop Studios for Kiehl's Chelsea In Bloom campaign
  • Design concept showing how the 670 flower pots would be positioned in the Kiehl's window display
  • Technical blueprint by Prop Studios showing how the retail display would be put together in the Kiehl's store

the award

Chelsea in Bloom Awards – Gold Award