Kiehl’s entered their first Chelsea in Bloom competition, in association The Chelsea Flower Show, with Prop Studios. We designed, built and installed the window and instore scheme by first considering the Kiehl’s brand, their latest product launch and their customer on Kings Road. This year’s Chelsea in Bloom theme was: Safari.
A connection was built between customer and brand by designing a window scheme that could be literally shared with customers by having the 670 flower pots available to take home individually.
Our in-house designers researched the Kiehl’s brand and their latest product release, Midnight Recovery Botanical Cleansing Oil with consideration of the Safari theme. Bringing the research through to moodboard inspiration for the client, our team then developed sketch concepts to discuss with the Kiehl’s team. Our Designers developed an ‘African Sundowner’ concept into 3D Renders and Technical Drawings.
Prop Studios designs fully immersed the Kiehl’s customer with the event, the brand and the product launch. Individual plant pots were available for customers to take home with them after the event and grow their own plants. The scheme flowed from the window to instore activations.
The scheme was extremely popular on social media with the brand and customers sharing photos throughout social media platforms.
Chelsea in Bloom Awards – Gold Award