DESIGN | Westfield Stratford

Missguided Store Launch

the brief

Prop Studios collaborated with Missguided to enhance the instore experience at their first ever store. We designed, built and installed multiple instore activations within their Westfield store to deliver on customer expectations for this innovative, industry disrupting brand.

“It has been a pleasure to be in this project together. The whole team are absolutely fantastic and are some of the most talented and creative people I have ever had the pleasure of working with.”

Treasure Evans, Missguided

Prop Studios adopted the hyper-connected mindset of the Missguided customer, sharing inspiration through Pinterest and developing a myriad of concepts, including an iced donut tyre installation
After conducting extensive Market Research and Customer Insight into the online and offline experiences of Millennial fast fashion, Prop Studios conceptualized installations for Missguided such as a
Prop Studios explored online competitors and brick-and-mortar market leaders that Missguided was about to disrupt, looking for that point of difference to what the store would be as an experience
This oversized pink hashtag sculpture was one of many Pinterest-inspired designs created for Missguided by Prop Studios

the design

Our Design process began with extensive Market Research and Customer Insight into the online and offline experiences of Millennial fast fashion. Looking at online competitors and bricks-and-mortar market leaders that Missguided was about to disrupt, we looked for that point of difference to what Missguided would be as an experience.

Working closely with the client we adopted the hyper-connected mindset of their customer, sharing inspiration through Pinterest and developing a myriad of concepts. Amongst our many concepts were a ‘Unicorn Tears’ vending machine, oversized flamingo mannequin plinths, hashtag props, iced donut tyres – and more.

Our gigantic pink Missguided Monster Truck sat right at the front of the store gathering intense attention from footfall in the centre and huge social media coverage.

MISSGUIDED STORE LAUNCH: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Design showing how the front bumper and grille of the Missguided Monster Truck would be designed
  • Prop Studios' design for the interior frame and chassis of the monster truck
  • Prop Studios' computer-designed images of the construction and placement for the doors of the monster truck
  • This image shows the design of the monster truck's grille
  • Prop Studios' ull 3D digital rendering of the Missguided Monster Truck