Prop Studios collaborated with Missguided to enhance the instore experience at their first ever store. We designed, built and installed multiple instore activations within their Westfield store to deliver on customer expectations for this innovative, industry disrupting brand.
“It has been a pleasure to be in this project together. The whole team are absolutely fantastic and are some of the most talented and creative people I have ever had the pleasure of working with.”
Our Design process began with extensive Market Research and Customer Insight into the online and offline experiences of Millennial fast fashion. Looking at online competitors and bricks-and-mortar market leaders that Missguided was about to disrupt, we looked for that point of difference to what Missguided would be as an experience.
Working closely with the client we adopted the hyper-connected mindset of their customer, sharing inspiration through Pinterest and developing a myriad of concepts. Amongst our many concepts were a ‘Unicorn Tears’ vending machine, oversized flamingo mannequin plinths, hashtag props, iced donut tyres – and more.
Our gigantic pink Missguided Monster Truck sat right at the front of the store gathering intense attention from footfall in the centre and huge social media coverage.