Nike - Prop Studios

the brief

Prop Studios teamed up with Niketown and Bono on the RED campaign ‘Lace Up, Save Lives’ to fight HIV and AIDS in Africa. The campaign was launched by Bono and a host of football stars. Prop Studios designed, manufactured and installed all of Niketown’s window schemes and instore activation points across the whole store.

"It is by far the best marketing launch that we have done in Nike Town London - I would even say globally across all Niketown's!"

Sharon Beagrie, Nike

Part of Prop Studios' original design pack for the award-winning Red campaign, created exclusively for Nike

Prop Studios' retail design scheme for Nike's Red campaign won the RVM award for Best In-Store Branding

the design

This was a huge project which involved designing, producing and installing all the window schemes of the brand’s Oxford Street store. Our sister division FormRoom fitted out all the interiors for each floor of the infamous flagship.

Prop Studios created a design pack for the production of the award-winning Red campaign, which we then manufactured at our in-house facility and installed over three nights.