WINDOWS | Chelsea In Bloom

Kiehl’s

the brief

Prop Studios was invited to design and build Kiehl’s first ever Chelsea in Bloom floral installation. The theme of the prestigious annual floral show was ‘Floral Safari’, and we were invited to create a floral installation which tied in with the Safari theme and also showcased Kiehl’s newly released Midnight Recovery Botanical Cleansing Oil.

A connection was built between customer and brand by designing a window scheme that could be literally shared with customers by having the 670 flower pots available to take home individually.

Exterior shot of Kiehl's entrance, designed by Prop Studios as part of Chelsea In Bloom
A giraffe sculpture, part of the window display for Kiehl's
Instore design of Kiehl's
Close up of the Kiehl's window display

the design &
manufacture

The design concept takes inspiration from the ‘African Sundowner’, a cherished and time-honoured tradition and an integral part of any safari experience. This moment marks the transition from day to night; wandering herds in the distance, spectacular sunsets and emerging stars.

A bespoke wooden trellis framework was made and mounted to the front of Kiehl’s Kings Road store facade. Our team of dedicated florists locally sourced Osteospermum flowers, also known as the African Daisy Bush. The flowers come in various tones of blue, pink and yellow and helped to create the stunning ‘sunset’ backdrop.

Each of the 670 flower pots have been individually wrapped in hessian, allowing for them to later be removed by the public and given as gifts. This in turn encourages the local community to come together and share their own stories of the annual art celebration.

Chelsea in Bloom is a unique, annual, floral art show which extends the Chelsea Flower Show out into the local neighbourhood. Prop Studios are delighted to have executed an award winning window display for Kiehl’s which was awarded Gold by a panel including Royal Horticultural Society (RHS) affiliated judges.

CHELSEA IN BLOOM: SEE OUR DESIGN PROCESS

  • The original design brief of Prop Studios' Kiehl's window display
  • Prop Studios' 3D mock-up window display for Kiehl's
  • Prop Studios' technical design concept for Kiehl's window display
  • 3D design concept for Kiehl's window display

the award

Chelsea in Bloom Awards – Gold Award