Selfridges David Bowie Windows

the brief

Props Studios were commissioned by Selfridges to design and produce a series of windows celebrating their collaboration with the V&A’s exhibition “David Bowie Is”. The exhibition is the first retrospective of the extraordinary career of David Bowie and displays unprecedented items from the David Bowies Archive.

In collaboration with the V&A, Selfridges have opened a ‘David Bowie is all yours’ pop-up in their Oxford Street flagship. The pop-up gives Bowie fans the opportunity to indulge in a shopping experience that is all about bringing the essence of Bowie’s style to life.

David Bowie is everywhere
David Bowie is making himself at home
David Bowie is feeling like an actor
David Bowie is all yours

Prop Studios created four windows for Prop Studios that each focused on an original David Bowie shoe.

Each shoe design was recreated as a sculptural item in the window display, creating the impression of an art installation

Prop Studios designed four environments, from mirrored staircases, a dressing table upholstered in fabric based on an original Bowie scarf and a solitary chair

design & manufacture

We created four windows that each focused on an original David Bowie shoe.

Each shoe design was recreated as a sculptural item to create the impression of an ‘art installation’. These were set in individually stylised, monochromatic environment. These ranged from mirrored staircases, a dressing table upholstered in fabric based on an original Bowie scarf and a solitary chair.