Selfridges , Industrial Clinical Windows

the brief

Prop Studios worked with Selfridges to produce and install the entire run of the department store’s Androgynist themed windows. The concept was responding to a cultural shift of how customers are embracing gender-neutral clothing.

At the heart of this scheme was creativity and communicating the concept clearly to passers by.

This window scheme was based on industrial objects, which were given a high-gloss white finish to create a clinical setting

Prop Studios designed a giant digger arm and a huge metal turbine wheel for this award-winning Selfridges window scheme

One of the Selfridges windows was staged to look gender-neutral bathroom, for which Prop Studios even sculpted a female urinal

Close-up image of the wall and floor design for Prop Studios' window scheme for Selfridges

design & manufacture

The scheme was based on industrial objects, which were given a high-gloss white finish to create a clinical setting. We created a giant digger arm and a huge metal turbine wheel.

One of the windows was staged to look gender-neutral bathroom for which we even sculpted a female urinal.