Tag: Latest projects

the brief

Prop Studios was invited to design and build Kiehl’s first ever Chelsea in Bloom floral installation. The theme of the prestigious annual floral show was ‘Floral Safari’, and we were invited to create a floral installation which tied in with the Safari theme and also showcased Kiehl’s newly released Midnight Recovery Botanical Cleansing Oil.

Chelsea In Bloom winners

Prop Studios are thrilled to reveal our Kiehl’s floral display was awarded gold in the Chelsea In Bloom awards.

the design &
manufacture

The design concept takes inspiration from the ‘African Sundowner’, a cherished and time-honoured tradition and an integral part of any safari experience. This moment marks the transition from day to night; wandering herds in the distance, spectacular sunsets and emerging stars.

A bespoke wooden trellis framework was made and mounted to the front of Kiehl’s Kings Road store facade. Our team of dedicated florists locally sourced Osteospermum flowers, also known as the African Daisy Bush. The flowers come in various tones of blue, pink and yellow and helped to create the stunning ‘sunset’ backdrop.

Each of the 670 flower pots have been individually wrapped in hessian, allowing for them to later be removed by the public and given as gifts. This in turn encourages the local community to come together and share their own stories of the annual art celebration.

Chelsea in Bloom is a unique, annual, floral art show which extends the Chelsea Flower Show out into the local neighbourhood. Prop Studios are delighted to have executed an award winning window display for Kiehl’s which was awarded Gold by a panel including Royal Horticultural Society (RHS) affiliated judges.

CHELSEA IN BLOOM: SEE OUR DESIGN PROCESS

the award

Chelsea in Bloom Awards – Gold Award

the brief

Prop Studios partnered with NARS to produce an animated Selfridges window scheme for their latest product launch. The window launched a new lipstick range named after 70s rock songs celebrating the Selfridges theme, Music Matters.

manufacture &
installation

Prop Studios created a retro radio scene with oversized animatronic factices on a bespoke track that slid across the window and across each other, reflecting a radio tuner.

The team also incorporated lighting highlighting each individual factice coming together to spell out NARS, where a halo glow celebrated the reveal.

Hidden under a suspended floor, the track was programmed to move the factices along the window to run for the full length of the installation. The factices were exact scaled replicas in NARS signature matte finish.

The NARS brand was launched with 12 iconic lipsticks in the early 90’s with the philosophy of boundary-breaking, bold beauty

the brief

World renowned Perfumery Miller Harris invited Prop Studios to produce a modern floral window display and in-store installation for their ‘In Bloom’ campaign, launched as part of Covent Garden in Bloom. Covent Garden in Bloom ties in with the prestigious Chelsea Flower show and celebrates Covent Garden as the oldest square in London with a return to its historic past as a floral haven.

design & manufacture

Our design team worked very closely to ensure the campaign was reflected within the window display and interiors. Incorporating cascading faux florals which, gradually taking over the store walls, celling and furniture.

Mirrored geometric shapes hang within the florals and are angled on shelves to create a kaleidoscope effect. Outside the main window is a bespoke made bench covered in florals as the bench frames the neon lettering spelling out ‘In Bloom, allowing for an impactful photo opportunity for shoppers and passers-by.

Miller Harris pride themselves on developing the finest fragrances by honouring nature and breathing colour and life into their perfumes. As the months go on, we will be working closely with Miller Harris to alter their window display in conjunction with their new seasonal fragrance launches.

MILLER HARRIS: SEE OUR DESIGN PROCESS

the award

The campaign won for Best POP/VM Solution at the Retail Week Interiors Awards

the brief

Prop Studios were invited to work alongside Jo Malone to design and produce a window scheme that encapsulated the brand in their Selfridges Birmingham concession. The installation was part of the ‘Neon’ Selfridges theme which runs for 12 months.

design & manufacture

We crafted an edge-lit acrylic Jo Malone London Townhouse, visible from 360 degrees. The team developed a new experimental engraving technique allowing the light to be captured across the panel, spanning 2 metres in width and 3 metres in height.

The panel was illuminated from all four edges to highlight the etching and produce a white neon effect. Black metal framing and base were constructed to ensure stability for the freestanding unit.

The scheme was designed to be adaptable throughout the year, transforming the iconic townhouse through the seasons. Also, allowing the townhouse to be customised during key launches and events exclusive to Selfridges and throughout the Christmas season.

the brief

Prop Studios had the pleasure of working with international jewellery and accessories brand Folli Follie to display their first window in Selfridges, London.

Our brief was to highlight the brands’ exclusive products in a chic, bold and playful way.

As part of Selfridge’s current campaign ‘Music Matters’, the aim was to convey and design Folli Follie as a type of music.

design & manufacture

Incorporating the brand’s vibrant orange and warm grey colours, the team based their concept on a modern and minimal representation of music escaping from a speaker.

Using the brands ’Heart For Heart’ motif, the shapes disperse elegantly across the window, suspended at various levels, to embody sound escaping.

Product is seamlessly integrated using the Perspex hearts as the perfect backdrop to highlight the watches and jewellery fitted to a free-standing clear acrylic panel.

Details included illuminating the motifs with LED lighting and edge lit acrylic. Additionally, gun metal silver glitter was applied to the centre of the motifs, glistening as they catch the light.

Folli Follie launched seven new collections using the two large windows and four additional tank windows situated at the entrance to attract onlookers to visit their pop-up. situated on the lower ground at Selfridges. The new range is exclusive only to Selfridges, both online and in-store.

the brief

Prop Studios were absolutely delighted to design and create the flagship window scheme for international active-wear superstar Lululemon, to launch their brand new London Flagship store on Regent’s Street.

Our brief was to showcase the exciting collaboration between world-renowned art college Central Saint Martins; a dazzling exploration titled “Into the Wilderness.” The concept looks to reflect the Lululemon customer who lives their life in motion, celebrating grace and strength through dynamic and powerful movement.

design & manufacture

In order to capture this potent energy and movement in a static window concept, Prop Studios took inspiration from brutalist architecture and the “perfect imperfections” of nature to form a seemingly organic shape in a layered formation of hand-cut batons, sweeping across the space. Manipulation of scale and space gave the structure a dynamic quality within an extremely restrictive space.

Vinyl graphics on both the window pane and exterior floor bring the concept bursting out of the store and onto Regent’s Street.

Informal LED light grooves within some of the batons give the installation an added emphasis of drama once night falls.

Bespoke, expressive mannequins are suspended amongst the flow of the shape to showcase the vibrancy and beauty of frozen dynamic movement.

Neutral tones in grey and white allow the heroes of the piece, the partnership of youthful creative design and innovative high-quality Lululemon product, to take centre stage.

LULULEMON FLAGSHIP WINDOWS: SEE OUR DESIGN PROCESS

the brief

Continuing our relationship with Contemporary accessories brand, Mon Purse, Prop Studios
were invited to create a world class window display at Selfridges London. Invoking the fantasy of a luxury accessory designer’s studio.

Tying in with the current Selfridges, ‘Our House’ campaign we sought to transport customers inside the creative and luxurious world of Mon Purse, whilst allowing the fully customised accessories to hold pride of place, we sought to create a behind the scenes aspirational snap shot of the brand within the window display.

manufacture & installation

Incorporating custom built light boxes and illuminated floating shelves which feature Mon Purse’s handbags and ornaments to give off the work shop ambiance.

Conceptual ceiling features with nods to the production process in the shape of pattern cuttings float in the air above the LED lit “design studio” attached to the champagne gold mesh wall, which feature Mon Purse accessories and fabric samples, aiming to inspire the viewer to create their own luxury accessories in store.

A designer sketch book with accessory product designs within sits upon the marble and champagne gold metal frame desk, aiming emphasise the ‘fantasy of a luxury designers’ studio.

Two marble circular plinths are also incorporated within the window, displaying iconic Mon Purse handbags.

Mon Purse pride themselves in delivering the language of personal style, creating bespoke and individual designs, giving you the perfect accessory you’ve been searching for.

MON PURSE: SEE OUR DESIGN PROCESS

the brief

To launch the ‘Lace Up, Save Lives’ NIKE (RED) Campaign Prop Studios designed, manufactured and installed the campaign into Niketown on London’s Oxford Circus.

design & manufacture

Prop Studios created a full window scheme across Niketown with our sister division, FormRoom, fitted out all interior activations across all four floors of this mega-store.

Over 5,000 metres of lace was hand sculpted to create multiple installations. Prop Studios designed, produced and installed all campaign elements including sculptural installations, in-store graphics, outdoor signage and lighting.

the award

RVM ‘Best In-Store Branding’ award.