17 Aug 2016

FormRoom Nominated For Retail Week Interiors Award 2016

FormRoom & Ted Baker are nominated for Retail Week Interiors Award

We are delighted to announce that our sister division FormRoom & Ted Baker have been nominated as a finalist for Retail Week Interiors Award’s Best POP / VM Solution Award. Already winning Retail Focus’ Store Concept Award, the Commercial Street Store has been critically acclaimed for providing customers with a highly memorable shopping experience.

Working with Ted Baker, FormRoom created interactive installations and unique shop-fit units to put the spotlight on the brand’s full lifestyle offerings throughout this quirky, concept store.

Key features included The Wall of Frame, an impactful installation of half-faced busts, forms an eye-catching display unit for Ted’s eyewear range. Customers are encouraged to interact with items by changing the glasses on each face.

Elsewhere, motorized elements such as the mechanical cog, with attached mannequin legs, and conveyor belt transformed Ted’s footwear range into a 3D spectacle.

These wacky, weird and wonderful installations capture the essence of Ted’s humour and continue a quirky aesthetic throughout the entire layout of the Ted Baker & Moore Store, making for the ultimate customer experience.