Our Story

FROM ‘PROP STUDIOS’ TO ‘FORMROOM’

Established in 1979 by husband and wife, Joy and Dieter, Prop Studios was the first generation family-run interior design agency from the Constantin family. They made a name for themselves as masters of crafting awe-inspiring visual merchandising displays, bringing brands to life over the last 40 years. They specialised in the retail space, developing window displays, in-store visual merchandising, sculpture and events.

In 2008, Joy and Dieter’s daughter Nina, having been immersed in her parents work her whole life, had the vision to expand into the business capabilities into interior architecture, brand identity and strategy. Our sister division, FormRoom, was born.

Today, Prop Studios and Formroom have fully integrated, to provide seamless insight, design and project management to the retail and hospitality industries.

From windows and sculpture to pop ups and full store fit outs, the agency has evolved to suit the modern global client that often needs it all.

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1979 1979 Prop Studios established
by Joy & Dieter Constantin

1986 Prop Expands Move to a large studio where their daughter, Nina Constantin, works on school and university holidays, mucking in on manufacture, design and client work.

2002 Manufacturing moves to current Ditchling Workshop

2006 Nina Constantin takes over Her ﬁrst project on taking over the company was Harrods Christmas Windows. These scheme wins an award for Best Windows at the VM & Display Awards.

2008 Nina launches formroom In response to the many interiors and furniture projects coming to Prop Studios. FormRoom runs alongside Prop Studios, delivering award-winning pop ups, interiors, furniture and lighting

2009 FormRoom exhibits at 100% Design to huge success.

2010 Launch of Bono's Red Campaign.
Nike Town London Nina designs and installs the Bono's Red Campaign at Nike Town London. The launch wins Best In-Store Branding.

2011 Studio 1 Architect Collaborations Nina meets her now husband, Daniel Rowland who runs Studio 1 Architect, which we collaborate with on projects.

2011 Partner with Anya Hindmarch Deliver the award-winning pop up in Selfridges.

2012 Wacky Races Selfridges Create the award-winning Wacky Races scheme for Selfridges

2013 Continue to work with
Ted Baker internationally

2013 London studio Open our London Design Studio to work alongside our Ditchling Workshop

2014 Make my Magnum Pop-up Create the ﬁrst Make My Magnum pop-up in Selfridges, also completing a window take-over

2015 Hyundai department store Design award-winning installations for Hyundai Department Store in South Korea

2016 Missguided Store Launch Collaborate with Missguided in their inﬂuential ﬁrst bricks-and-mortar store

2017 Mon Purse at Selfridges Designed & manufacture luxurious window display for Mon Purse at Selfridges

2023 Prop Studios is now fully integrated with its previously partner agency Formroom. Together they provide the retail and hospitality industries with Insight & Strategy, Brand Communications and Interiors in one seamless experience.

From windows and pop ups to full flagship experiences, their team of strategists, designers and project managers work with brands from across the globe.

NINA CONSTAINTIN FOUNDING DIRECTOR

DAVID ROBERTS MANAGING DIRECTOR

EMILY DITTON HEAD OF DESIGN

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