Design | Wire Scheme

Puma

the brief

Puma commissioned Prop Studios to design a new aesthetic for their Global Stores. The new design was to communicate various messages throughout the brand’s stores, including famous sportsmen in history that were sponsored by Puma.

Prop Studios created beautiful 3D renders to visualise the design and communicate our concepts.

Prop Studios created wall designs using sculpted wire, which would be used as the font and stylised visual representation of the sportsmen
Prop Studios' use of sculpted wire was a sleek sculptural solution to communicating our design concept for the Puma brand
The wire sculptures allowed us to create stylised visual representation of the sportsmen

the design

Prop Studios came up with a contemporary, sleek sculptural solution. We created installations of hand sketches in 3D form. This was achieved through the use of sculpted wire, which would be used as the font and stylised visual representation of the sportsmen.

  • Prop Studios' initial 3D render showing the original design concept for the Puma installation
  • The Prop Studios team created installations of hand sketches in 3D form for this unique Puma retail design concept
  • We used the sculpted wire design to inform the choices of font for this retail display for Puma trainers
  • Prop Studios designed these installations to represent famous sportsmen who wore Puma footwear
  • The sculpted wire became the main theme of the design scheme, inspiring the font and creating a visual representation of the sportsmen and women mentioned in the campaign