Sculpture & Events | Giant Rabbit

Ann Summers

the brief

Ann Summers approached Prop Studios to design and produce a giant centrepiece for the brand’s new concept store in Westfield Stratford City. The store showcases its products with quirky changing rooms and the tongue-in-cheek humour that Ann Summers is known for.

The project was nominated for the highly acclaimed 'Most Outstanding Feature/Prop Award' and 'Best Instore Branding Award' at the VM & Display Awards.

This sculpture was nominated for the 'Most Outstanding Feature/Prop Award' and 'Best Instore Branding Award' at the VM & Display Awards.
The rabbit sculpture was flocked black to give it a smooth, velvet finish with glossy eater eyes just like a realistic rabbit
The sculpture towered over the shelves in Ann Summers' flagship store
Image showing the size and scale of the rabbit sculpture within the Ann Summers store

design & manufacture

The team designed an oversize bunny sculpture, which is a suggestive nod to Ann Summers’ sex toy Rampant Rabbit. The rabbit sculpture was flocked black to give it a smooth, velvet finish with glossy eater eyes just like a realistic rabbit.

  • Prop Studios' initial sketches for the design of the rabbit, giving an impression of the sculpture's size
  • Prop Studios' digital rendering of the rabbit sculpture
  • Prop Studios' initial technical sketch showing the height of the rabbit sculpture for Ann Summers
  • Back view of the rabbit, showing the dimensions of the sculpture
  • Image of the rabbit sculpture just after being constructive, before the black flocking was applied