Giant Rabbit Prop Design, Ann Summers

the brief

Ann Summers approached Prop Studios to design and produce a giant centrepiece for the brand’s new concept store in Westfield Stratford City. The store showcases its products with quirky changing rooms and the tongue-in-cheek humour that Ann Summers is known for.

The project was nominated for the highly acclaimed 'Most Outstanding Feature/Prop Award' and 'Best Instore Branding Award' at the VM & Display Awards.

This sculpture was nominated for the 'Most Outstanding Feature/Prop Award' and 'Best Instore Branding Award' at the VM & Display Awards.

The rabbit sculpture was flocked black to give it a smooth, velvet finish with glossy eater eyes just like a realistic rabbit

The sculpture towered over the shelves in Ann Summers' flagship store

Image showing the size and scale of the rabbit sculpture within the Ann Summers store

design & manufacture

The team designed an oversize bunny sculpture, which is a suggestive nod to Ann Summers’ sex toy Rampant Rabbit. The rabbit sculpture was flocked black to give it a smooth, velvet finish with glossy eater eyes just like a realistic rabbit.