WINDOWS | Wacky Races

Selfridges

the brief

Selfridges came to Prop Studios with a “Wacky Races” brief for in-store Visual Merchandising and their Window Scheme. Prop Studios designed, manufactured and installed the full scheme across the Selfridges London windows and multiple in-store activations.

This highly regarded scheme has inspired many of our clients and is frequently referred to within the industry.

One of Prop Studios' bespoke wheeled contraptions, designed as part of a Wacky Races-themed window display for Selfridges
Another of Prop Studios' contraptions designed and constructed for Selfridges' Wacky Races window scheme
Exterior shot of the Selfridges window, constructed and designed by Prop Studios along a Wacky Races theme
Prop Studios created an array of weird bicycles for this Selfridges window display

design & manufacture

The Wacky Races theme (as seen on WGSN) is created by a vast display of wonderfully weird bicycles and wheeled contraptions all specially hand crafted by Prop Studios’ in-house workshop.

Our production facility constructed the vehicles out of metal in an array of shapes and sizes. These were then dressed with items promoting Selfridges’ latest product range.

Mannequins wearing multi coloured helmets are staged on the vehicles and dressed by designers such as Stella McCartney, taking consumers though a visionary world of travel and discovery.

  • Mannequins wearing multi coloured helmets are staged on the vehicles and dressed by designers such as Stella McCartney
  • Our production facility constructed the vehicles out of metal in an array of shapes and sizes
  • These mannequins were dressed with items promoting Selfridges' latest product range.
  • Our bespoke window scheme for Selfridges was designed to take consumers though a visionary world of travel and discovery.
  • Close-up shot of one of the Wacky Races contraptions designed for Selfridges by Prop Studios
  • One of the strange contraptions designed and constructed for Selfridges
  • Close-up shot of a mannequin inside of the Selfridges department store in London
  • Close-up shot of two mannequins riding a strange contraption as part of Prop Studios' Wacky Races-themed window scheme

the award

The scheme won the very prestigious RVM ‘Best Overall’ Award.