the brief
Prop Studios were invited by Ted Baker to create their latest Christmas window scheme for the brand’s UK stores. This engaging scheme captures the brand’s quirky personality and tongue in cheek humour, whilst communicating to customers that “Ted Makes Christmas Easy”.
Layered with intricate humorous detailing, each window plays to the distinctive humour that Ted Baker are renowned for.
design
& manufacture
Ted’s UK stores are home to this mechanical penguin, with each window having its own snowdrift that was created from artificial snow and glitter. This wintery scene provided the perfect platform to display Ted Baker’s latest range and merchandise.
Final touches include a battery rocket and branded forks that are stuck into Christmas puddings. These adorn the mischievous penguin and provide a suitable pun implying that with Ted Baker anything is possible.
With a union jack helmet, holly propeller and moving tongue animatronics, this window created a high impact to attract the attention of passers by.
