Prop Studios worked with We Are Clubhouse to design and render four windows and an in-store activation for their Must Haves Collection. Their collection was curated by influential sportswomen across the U.S. including New York and Los Angeles.
A curated collection of 'must-haves' is displayed in exhibition windows and in-store activation
Our designers provided a visual toolkit based on initial concepts from We Are Clubhouse, considering production methods, materials and finishes. We developed the concept of a gallery window to display the curated collection, with multiple options for Adidas to choose. We utilised neon framing, museum plinths, projection mapping, floating product to create a museum-style showcase through the windows to the in-store launch zone. The concept and finish evoked the feeling of an exclusive exhibition of this curated collection.