the brief
Samsung & Cheil Worldwide commissioned Prop Studios to develop a number of window and in-store concepts to celebrate the launch of the Galaxy S9.
Key features of the new handset included an innovative camera and super-slow-motion mode, so our concepts took inspiration from moments ‘in-between’ moments. The flap of a bird’s wings, the fronds blowing from a dandelion; all set within Samsung’s global brand directive guidelines.
A visually creative and contemporary representation of the new Samsung Galaxy S9 features.
the design
Our designers developed the dandelion scheme to represent the products’ slow-motion mode. We utilised long steel tubes with LED wires for the dandelion frongs. A contemporary representation of the dandelion as a light installation.
The window schemes bring together touches of lavender, inherent in the Samsung branding, but overall a neutral colour palette.
The concept has been adapted to be part of a series of windows, including suspended products to mimic the blowing stems of a dandelion.
In a secondary window scheme, the design was based on a flock of birds sweeping across the window. A TV screen seemingly captures a bird in slow motion, demonstrating the products’ slow-motion feature and zoom.
