drink retail design
As the early adopters of experiential marketing, the drink sector has revolutionised the way brands drive consumer engagement and awareness. Whether a pop-up bar, educational experience, window display or event activation, both emerging and established drink brands are relishing in the inherent social context of alcohol.
Prop Studios have developed intelligent and engaging alcohol activations for nearly 40 years. Crafted by a true understanding of your brand, our market-disrupting designs increase brand awareness and forge emotional connections between customers and brand.
Patrón – Selfridges window
Patrón approach Prop Studios to develop a ‘Made of Stars’ window scheme, fitting with Selfridges ‘Constellation’ theme. The brief looked at a window concept that captured ‘For the Perfectionist’ and embodied the spirit of Patrón Tequila.
The result was a show-stopping, artistic light installation using LED lights varying in sizes and dynamic shades to emulate an oversized Patrón bottle.
Hennessy – Selfridges window
Prop Studios produced and installed a ‘Glam Rock’ inspired window design for the iconic Hennessy X.O. Located at Selfridges, the window display unveiled their limited edition, modern striped bottle created by celebrated designer Marc Newson.
The design direction was a mixture of high shine and metallic materiality in a nod to this years ‘Glam Rock’ theme. To magnify the decanters superb colours and shape under the light, the stairs were laid with silver, glossy laminate and coated with red colour on top. The display backdrop featured mirrored acrylic curtains with transparent plexi flooring.
To achieve maximum impact, mirrored light bulbs were installed above the display to replicate stage lighting and set the ambiance.
The World’s first scientific experiment into the senses and the taste of whisky.
The Singleton Sensorium – experiential dining
Prop Studios worked closely with Condiment Junkie to develop a sensory branding and experiential design for the premium whisky, The Singleton Sensorium. This experience looked at the effect of an environment on the taste of whisky.
As part of this multi-sensory experiment, our team built and dressed three separate rooms, integrated with distinct colours, textures and scents.
From a decadent chandelier to an eclectic mix of vintage clocks and real grass, this exciting experiment was brought to life.
drink brand experiences
Prop Studios are thrilled to have worked with an impressive portfolio of alcohol brands.
Whether emerging or established drink brands, we develop insights into engaging and seamless brand experiences.
