WINDOWS | Christmas Sleigh

Harrods

the brief

Prop Studios were commissioned by Harrods to design, produce and install all 52 windows just in time for Christmas. The design was to be high-end, with luxurious finishes and to incorporate Harrods branding.

 

Harrods iconic Christmas Windows are internationally renowned. Our award winning scheme showcased this luxury brand’s unique identity.

David Roberts, Brand Director

Our Harrods window scheme displayed giant reins flowing through the windows to create a dynamic and engaging spectacle for customers
Prop Studios constructed this sleigh out of fibreglass, with metal and fabric work, at our in-house production facility
Prop Studios also created 7 life-size reindeer which were carved in poly then covered in airbrushed fur, with huge antlers

design & manufacture

The team designed a scheme that included a 4 meter long sleigh with Harrods branding. The sleighs were made out of fibreglass with metal and fabric work at our in-house production facility.

The bespoke scheme displayed giant reins flowing through the windows to create a dynamic and engaging spectacle for customers.

Traditional elements were maintained by 7 life-size reindeer which were carved in poly then covered in airbrushed fur, with huge antlers.

  • Multiple angles of Prop Studios' sleigh design for Harrods' Christmas windows
  • Concept drawing showing how Prop Studios' display would look in the Harrods window
  • Multiple angle image showing the sleigh
  • Concept drawing to show how Prop Studios' reindeer designs would look within the Harrods window
  • Original Prop Studios concept drawing showing the Harrods sleigh, filled with presents
  • Concept sketch showing three of Prop Studios' festive window designs for Harrods
  • Alternative image depicting Prop Studios design for the Harrods Christmas sleigh
  • Concept drawing for more of the windows designed for Harrods by Prop Studios

the award

Harrods window display won the highly acclaimed RVM ‘Best Christmas Windows Award’.