Nike Red Campaign | Prop Studios

the brief

To launch the ‘Lace Up, Save Lives’ NIKE (RED) Campaign Prop Studios designed, manufactured and installed the campaign into Niketown on London’s Oxford Circus.

It is by far the best marketing launch that we have done in Nike Town London - I would even say globally across all Niketown's!"

Sharon Beagrie, Nike

Over 5,000 metres of lace was hand sculpted by Prop Studios to create multiple installations within the Niketown window

Prop Studios designed, produced and installed all elements including sculptural installations, in-store graphics, outdoor signage and lighting

Example of Prop Studios' hand-crafted lace sculptures within the Niketown store

Close-up shot of one of Prop Studios' lace sculptures for Niketown

design & manufacture

Prop Studios created a full window scheme across Niketown with our sister division, FormRoom, fitted out all interior activations across all four floors of this mega-store.

Over 5,000 metres of lace was hand sculpted to create multiple installations. Prop Studios designed, produced and installed all campaign elements including sculptural installations, in-store graphics, outdoor signage and lighting.