WINDOWS | Selfridges


the brief

Prop Studios partnered with NARS to produce an animated Selfridges window scheme for their latest product launch. The window launched a new lipstick range named after 70s rock songs celebrating the Selfridges theme, Music Matters.

The brand, and product launch, is a perfect collaboration for the Selfridges Music Matters theme. The animated window brought the NARS rock chic product to life.

Front shot of Prop Studios' window display for NARS at Selfridges.
Alternate close-up shot of the NARS window display
Close-up shot of the NARS window display
Photo of the tiles and lighting within the NARS window display at Selfridges

manufacture &

Prop Studios created a retro radio scene with oversized animatronic factices on a bespoke track that slid across the window and across each other, reflecting a radio tuner.

The team also incorporated lighting highlighting each individual factice coming together to spell out NARS, where a halo glow celebrated the reveal.

Hidden under a suspended floor, the track was programmed to move the factices along the window to run for the full length of the installation. The factices were exact scaled replicas in NARS signature matte finish.

The NARS brand was launched with 12 iconic lipsticks in the early 90’s with the philosophy of boundary-breaking, bold beauty

  • Prop Studios' initial technical design sketch for NARS window display
  • Prop Studios' technical design of the NARS signage within the Selfridges window display
  • Mock-up design of the NARS window display
  • Window blueprint for the NARS display
  • Light scheme of NARS window display