Penhaligon's Sartorial Windows

the brief

Prop Studios were commissioned by Penhaligon’s to create an engaging window scheme to launch their newest fragrance, ‘Sartorial’.

Bringing together the great traditions of British perfumery and British bespoke tailoring, Sartorial is a fragrance for a new generation of gentlemen.

The Penhaligon's window scheme was based on Savile Row tailor Norton & Son, using oversized needles, threading and fabrics alongside giant cotton reels

Prop Studios also created a travelling Penhaligon's scent box cabinet, along with the window scheme

Close-up shot of the Sartorial scent box cabinet, which was rolled out in thirteen Penhaligon's stores

design & manufacture

We placed the fragrance’s inspiration at the heart of our design concept. We created a scheme that was based upon the Savile Row bespoke tailor Norton & Son’s workshop by using oversized needles, threading and fabrics alongside giant cotton reels.

Giant cotton reels are flanked by oversized needles. With a contemporary take on artisan craftsmanship in mind – we wrapped the reels with neon yellow rope and used long lengths of grey suit fabric and threaded yellow silk ribbon along the edges.

We also created a travelling scent box cabinet, along with the window scheme, which was rolled out across 13 stores.