Prop Studios were asked by the team at Specsavers to design and build new window displays for their top tier stores in Stockholm and Aarhus.
Taking inspiration from Nordic culture, the design drew upon local influences to reach the Specsavers audience.
The concept was based on their Nordic design collection. The team built timber low level storage which held kiln dried logs and timber shelves held an acrylic A-frames. New frames were attached to existing light boxes to tie them in with the scheme. A mix of books, plants and props were sourced for the shelves.