WINDOWS | Sale Blocks

Stella McCartney

the brief

Prop Studios were commissioned by Stella McCartney to create an eye-catching sale window for the brand’s Bond Street store. We were briefed to design a scheme that had no traces of red sale signage.

Playful, considered design ensured that the windows were impactful and on brand throughout the sales promotion.

Close-up image depicting Prop Studios' mannequins, designed exclusively for Stella McCartney
Exterior photograph of Prop Studios' sale window scheme for Stella McCartney, using ten sustainably-constructed building blocks
Close-up of Stella McCartney window display, designed by Prop Studios to highlight the fashion brand's sale
Close-up shot of the Stella McCartney sale window, designed exclusively by Prop Studios

design & manufacture

We created an impactful scheme based upon children’s building blocks, as if they were from a nursery. The blocks spelt out ‘SALE’ as well as including the letters of Stella’s name on each block.

Our team were aware of Stella McCartney’s interest in protecting the environment and used sustainable materials to build 10 giant children’s building blocks.

  • Artboard image depicting how the building blocks would be arranged within the window scheme
  • The letters on each block spelt out ‘SALE’ as well as including the letters of Stella's name
  • This impactful scheme was based upon children’s building blocks, as if they were from a nursery
  • Prop Studios were aware of Stella McCartney’s interest in protecting the environment and used sustainable materials
  • Detail from the front-facing part of the building blocks shown in the window display