DESIGN | Christmas Scheme

Jack Wills

the brief

Prop Studios collaborated with Jack Wills to transform their Carnaby Street flagship store into a Winter Wonderland. We designed, manufactured and installed this Christmas scheme.

"Thanks so much for all yours and the team's work also, I've had some really positive feedback so far."

David Roberts, Store Experience Coordinator, Jack Wills

Technical designs and concept outlines for Prop Studios' instore scheme for Jack Wills
Image highlighting Prop Studios' individual design features for Jack Wills
Further instore design concepts, and the images of finished product, created exclusively for Jack Wills by Prop Studios
From selfie-enticing window vinyls, in-store graphics, Christmas trees and a surprise snow-filled fitting room, Prop Studios crafted a fun, festive environment for Jack Wills customers

the design

In keeping with the Jack Wills identity our Designers created a traditional yet youthful Christmas instore experience. Working closely with the client we visualised concepts that would surprise and delight the Jack Wills customer, without being an obvious Christmas scheme.

From selfie-enticing window vinyls, in-store graphics, Christmas trees, lit lettering and a surprise snow-filled fitting room – we crafted a fun, festive environment for the Jack Wills customer.

JACK WILLS CHRISTMAS: SEE HOW THE DESIGN WAS IMPLEMENTED

  • We worked closely with Jack Wills to visualise concepts to surprise and delight Jack Wills customers, without being an obvious Christmas scheme
  • We aimed to create a traditional yet youthful instore experience, in keeping with the tone of the Jack Wills brand
  • Design concept showing the snow-filled room created for the Jack Wills Christmas instore scheme
  • Computer drawings showing Prop Studios' designs for cardboard cutouts to be displayed within the Jack Wills store
  • Image of Jack Wills shelves, with instore decoration of lettering and sculptures, designed and created by Prop Studios
  • Image showing Prop Studios' subtle festive designs for Jack Wills, including adding festive characters to the store's existing artwork