Hyundai Department Store

the brief

Continuing our partnership with Hyundai Department Store, Prop Studios developed a classical Christmas scheme for their South Korean store. Our Designers developed Instore Visual Merchandising concept sketches, 3D Rendering and technical drawings. Alongside this we developed our designs into instore graphics and product packaging.

From Christmas trees to instore and outdoor VM, from gift wrap to graphics - we designed a complete Christmas instore experience for the Hyundai customer

Taking Santa’s workshop as inspiration, Prop Studios developed scenes of festive disorder to be displayed within the Hyundai department store

Bespoke gift wrap designed for Hyundai by Prop Studios

The Prop Studios design team visualized the childhood traditional Christmas, such as these letters to Santa, with a mischievous twist

Prop Studios designed Santa’s Workshop scenes throughout the store, developing the scheme into instore graphics and packaging designs

the design

Our Designers visualized the childhood traditional Christmas with a mischievous twist. Taking Santa’s workshop as inspiration we developed scenes of festive disorder each featuring ‘Santa’s Little Helpers’, the Christmas Robins.

Prop Studios designed Santa’s Workshop scenes throughout the store and developed the scheme into instore graphics and packaging designs for gift wrap, gift tags, ribbons and boxes.

SANTA’S WORKSHOP: SEE HOW THE DESIGN WAS IMPLEMENTED