Christmas Display, Hyundai Department Store

the brief

Hyundai returned to Prop Studios to design the childhood vision of a classical Christmas in their South Korean Department Store.

From Christmas trees to in-store and outdoor VM, from gift wrap to graphics - we designed a complete Christmas in-store experience for the Hyundai customer.

Childhood memories were conjured through indoor and outdoor installations and packaging used throughout the store

Prop Studios created a number of installations including a giant Christmas tree as the centrepiece of the display within the Hyundai store

Prop Studios also designed a display of Santa's Workshop within the Hyundai store

Outside the department store, Prop Studios created and installed a giant stack of oversized presents

design & manufacture

Childhood memories were conjured through indoor and outdoor installations and packaging used throughout the store. Hyundai wanted to feel the warmth of a traditional Christmas with a hint of children’s mischievous humour.

Prop Studios brought these memories to life through a series of installations including Christmas trees, wreaths, a fireplace with Santa stuck in the chimney, an oversized Santa’s Letter, Santa’s workshop machinery and a traditional red post box swirling to life with Santa’s Letters.

Each element was linked by Santa’s little helpers, the Christmas robins, causing mischief in each scene. Each feature, alongside graphics and packaging, was designed from concept to 3D rendering and through to technical drawing by Prop Studios.

SANTA’S WORKSHOP: SEE OUR DESIGN PROCESS