VM | Santa's Workshop

Hyundai Department Store

the brief

Hyundai returned to Prop Studios to design the childhood vision of a classical Christmas in their South Korean Department Store.

From Christmas trees to in-store and outdoor VM, from gift wrap to graphics - we designed a complete Christmas in-store experience for the Hyundai customer.

Childhood memories were conjured through indoor and outdoor installations and packaging used throughout the store
Prop Studios created a number of installations including a giant Christmas tree as the centrepiece of the display within the Hyundai store
Prop Studios also designed a display of Santa's Workshop within the Hyundai store
Outside the department store, Prop Studios created and installed a giant stack of oversized presents

design & manufacture

Childhood memories were conjured through indoor and outdoor installations and packaging used throughout the store. Hyundai wanted to feel the warmth of a traditional Christmas with a hint of children’s mischievous humour.

Prop Studios brought these memories to life through a series of installations including Christmas trees, wreaths, a fireplace with Santa stuck in the chimney, an oversized Santa’s Letter, Santa’s workshop machinery and a traditional red post box swirling to life with Santa’s Letters.

Each element was linked by Santa’s little helpers, the Christmas robins, causing mischief in each scene. Each feature, alongside graphics and packaging, was designed from concept to 3D rendering and through to technical drawing by Prop Studios.

SANTA’S WORKSHOP: SEE OUR DESIGN PROCESS

  • Prop Studios' initial design sketches and inspirations for the giant Christmas tree displays to be constructed within the Hyundai department store
  • Close-up image of the oversized letter to Santa, prominently displayed within the Hyundai store
  • Technical sketch showing Prop Studios' design for some of the machinery contained within the Santa's Workshop section of the retail display
  • Computer design created by Prop Studios to show the design and scale of an installation featuring Santa getting stuck in the chimney
  • Prop Studios' 3D computer renders of the giant Christmas tree and wreath, prominently displayed within the Hyundai store
  • Prop Studio designed each installation to be linked by Santa’s little helpers, the Christmas robins, who caused mischief in each scene
  • Technical sketch showing the hanging display of letters to Santa, which was designed, created and installed within Hyundai by Prop Studios
  • Prop Studios also designed a series of wrapping papers and ribbons to be displayed throughout the Hyundai department store
  • 3D render of an oversized installation of Santa's list of names, created exclusively for Hyundai by Prop Studios
  • Image showing Prop Studios' bespoke designs for four gift tags to be displayed within the Hyundai store
  • Blueprint showing the dimensions and construction of Prop Studios' fireplace installation
  • Prop Studios also created a traditional red post box swirling to life with Santa’s Letters
  • Four robins, designed exclusively for Hyundai by Prop Studios, creating a visual throughline across the entire visual merchandising scheme