Our sister design company FormRoom partnered with high-end department store, John Lewis Oxford, to bring together a series of magical Christmas activations.
This year, the in-store visual merchandising follows a Christmas log cabin, tree forest and rainbow room theme.
The design direction was dynamic, impactful in-store installations that harnessed customer discovery and nostalgia.
FormRoom worked closely with the John Lewis in-house visual team to capture the inherent feeling of togetherness during Christmas. The concept drew inspiration from a Christmas card scene with family and friends gathering around a wood cabin.
The cabin scene combines rustic, wooden structures with John Lewis furniture and accessories dressed in lights to evoke the feeling of cosiness. To complete the organic and rustic aesthetic, FormRoom integrated small woodland items including fur rugs, pine cones, fire wood and candlelight. Set against an enchanting forest backdrop, the scene transports customers into another world the moment they enter the ‘Christmas Forest’.
The rainbow room brought together an appealing and seamless display of colour. To frame the John Lewis colourful bauble wall, a display of ribbons cascaded from the centre of a dressed 9ft tree. This allowed the brand to merchandise Christmas stock without losing the magic. The retail display tables, along with the arches of ribbon, give the sense of a ‘town’ and divide the retail space.
The Christmas cabin was constructed with solid cherry wood which was professionally treated with a fire guard. The result was an authentic wood structure and LED heater – rarely seen in in-store displays.
This secondary display was visual merchandised by the John Lewis in-house team to showcase their wide range of festive products. Adorned with lights, decorations and frosted with snow, a runway of Christmas trees sit in troughs for customers to walk around. To create an illusion of a deep forest, tree silhouette wall art was placed behind the physical trees.
The rainbow room was decorated with over 400 metres of ribbon which was used to create the individual strands cascading from the central tree. 5mm printed Perspex was then lined up parallel with the hanging ribbon, to create the illusion that the colour carried on through the line. We then laid floor vinyls and magnetic ceiling strips to heighten the rainbow theme.