WINDOWS | London Marathon


the brief

To celebrate the London Marathon and the Lululemon run philosophy, Prop Studios were invited to create a window display at their flagship store on Regent Street.

Allowing people to rediscover the joy that running brings, the concept was to recreate the iconic London skyline that is found along the marathon route.

Featuring a layered London skyline as the backdrop to the London Marathon, Lululemon displayed its affinity to the iconic annual event.

Close-up interior photograph of the Lululemon window
External photograph of the Lululemon store on Regent Street, with the window display fully visible
Photograph of one of the Lululemon windows designed by Prop Studios, featuring London landmarks
Photograph of one of the windows designed by Prop Studios

design & manufacture

Our design team worked closely with Lululemon to ensure that this was a stylised execution that would feel contemporary, light and airy. A back lit wall with iconic landmarks including the London Eye and Tower Bridge, complimented by a 3D “REINVENT YOUR RUN’ tagline was incorporated for high impact.

We also sought to create additional layers of depth into our skyline story, by including window graphics of Somerset House and additional buildings including The Gherkin and Canary Wharf, which were manufactured out of foam board, acrylic and perspex to add to the perspective.

Lululemon’s current collection is inspired by City Tribes and the palette for this window scheme was intentionally muted, to highlight the beauty and diversity of the London Marathon. Groupings of mannequins in running poses are displayed throughout the scheme, ensuring the collection really pops against the iconic backdrop of the London skyline.


  • Image of the mannequins inside the Lululemon window
  • Prop Studios' initial concept for the Lululemon display, alongside a photograph of the window
  • Concept sketch for the Lululemon window design
  • Concept sketch of the Lululemon window