the brief
Prop Studios designed and produced an eye-catching scheme for the launch of Penhaligon’s latest scent, Iris Prima. The fragrance was made with the Master of Perfumery, Albert Morillas, to offer a fascinating glimpse into the secluded yet magical world of the ballet.
“The Iris Prima window scheme created for us by Prop Studios was one of our most impactful and beautiful windows to date and it was incredibly popular with our stores and customers too! We keep stumbling across photos shared by customers across social media with wonderful compliments, too – so far we’ve found around 200 photos on Instagram alone, as well as countless tweets and messages.”
design & manufacture
The window scheme was designed to capture the understated beauty and elegance of the dance. The team sourced over 1500 pairs of ballet shoes and designed a scheme that would fill as much as of the window frame as possible, with the ballet shoes creating a central archway to reveal the silver mirror plinths displaying the Iris Prima Perfume.
Inside, we designed and manufactured the Iris Prima display stand with silver mirror acrylic, double-sided print and a deep red acrylic base to match the colours of the perfume bottle.
The window scheme was installed in 16 stores both in the UK and internationally. It was then rolled out to the following franchise concession stores – House of Fraser Oxford Street, Harvey Nichols, with the exclusive launch at Harrods.
