WINDOWS | Iris Prima


the brief

Prop Studios designed and produced an eye-catching scheme for the launch of Penhaligon’s latest scent, Iris Prima. The fragrance was made with the Master of Perfumery, Albert Morillas, to offer a fascinating glimpse into the secluded yet magical world of the ballet.

“The Iris Prima window scheme created for us by Prop Studios was one of our most impactful and beautiful windows to date  and it was incredibly popular with our stores and customers too! We keep stumbling across photos shared by customers across social media with wonderful compliments, too – so far we’ve found around 200 photos on Instagram alone, as well as countless tweets and messages.”

Nicholas Gilbert of Penhaligon's

Close-up image of the Penhaligon's Iris Prima perfume as part of Prop Studios' window display
Prop Studios created a display stand for the Penhaligon's interior, as well as the window scheme
Image showing Prop Studios' window scheme, featuring thousands of suspended ballet shoes in the Penhaligon's window
Close-up shot of Prop Studios' window display for Penhaligon's, highlighting the ballet shoes and perfume bottle on a silver mirror plinth

design & manufacture

The window scheme was designed to capture the understated beauty and elegance of the dance. The team sourced over 1500 pairs of ballet shoes and designed a scheme that would fill as much as of the window frame as possible, with the ballet shoes creating a central archway to reveal the silver mirror plinths displaying the Iris Prima Perfume.

Inside, we designed and manufactured the Iris Prima display stand with silver mirror acrylic, double-sided print and a deep red acrylic base to match the colours of the perfume bottle.

The window scheme was installed in 16 stores both in the UK and internationally. It was then rolled out to the following franchise concession stores – House of Fraser Oxford Street, Harvey Nichols, with the exclusive launch at Harrods.