House of Fraser Autumn UK

the brief

Prop Studios collaborated with House of Fraser to create their UK A/W windows scheme. The displays were to be installed across all of House of Fraser’s UK stores, over 300 windows in total.

The window scheme reflects the diverse colours and textures of the latest womenswear A/W collection.

Part of our House Of Fraser window schemes, containing spools of cotton and fabric samples

House Of Fraser window display showcasing mannequins and fabrics designed by Prop Studios

Alternate angle of House Of Fraser window display, showing mannequins against a backdrop of cotton spools

Another part of the House Of Fraser window scheme, showing the menswear range

design & manufacture

Prop Studios created a scheme consisting of cotton reels, rolls of fabric and spools of wool that were all designed as authentic materials used by haberdashers. To create a lasting impact upon customers these haberdashery items were scaled up to be oversized and so that they clearly communicated the colour palette of House of Fraser’s latest range.

This project was nominated for’Best Multiple Window’ at the VM & Display Awards.