Prop Studios designed and produced the launch windows for Lululemon’s Regent Street Flagship store. Collaborating with Central Saint Martins, Lululemon launched a limited edition collection of prints created by winning students. Our brief was to translate this into an exciting, collaborative window scheme for their flagship store.
A partnership of youthful creative design and innovative high-quality product takes centre stage
Our designers set about capturing the inherent energy, power and movement of the Lululemon product, taking inspiration from brutalist architecture and the “perfect imperfections” of nature to form a seemingly organic shape. Through hand-cut batons and vinyl graphics we designed a expressive, flowing installation suggesting the Lululemon logo. Neutral tones in grey and white allow the heroes of the piece, the partnership of youthful creative design and innovative high-quality Lululemon product, to take centre stage.