Enjoying a 3-course meal at one restaurant is no longer the norm. With speciality restaurants, experiential dining, pop-ups and dessert bars on the rise, it’s clear as consumers, we want only the best experiences tailored to our every need. Consumers now tend to visit multiple venues in one evening and class it as “going out for dinner”.

As we now know, consumers choose to invest in experiences rather than products. It’s memories they’re looking to create. Brands have tapped into this by creating experiential concepts, it’s a key marketing tool being utilised in raising brand awareness but is also crucial to surviving in today’s competitive environment.

A typical night out would consist of going to a cocktail bar to start with, not you’re your average bar however. The cocktail bar would probably be something like experimental bar, Lounge Bohemia, a chic, secret and stylish bar in Shoreditch, offering cutting-edge cocktails and a large choice of Bohemian beers. The subterranean bar is hidden behind a door on Great Eastern Street.

Modelled on a 1970’s Soviet/Czech vibe, you will find old newspapers dotted about and a raw, kitschy, living room-style decor, with sofas and paper lamps. They’re original tipples such as Forest, which is delivered in a glass cone will bring to mind the taste and smell of wood. Lounge Bohemia have a perfect recipe to create a truly exciting and memorable experience from the get-go.


Next up, a restaurant of your choice. Consumers are always looking for the next best, trendy restaurant. The design of a restaurant plays a big role in luring consumers through the door, with “is it instagrammable” being the basis of the concept. The hospitality industry understands by creating a “destination”, consumers will always want that Instagram post to prove they’ve been there, done that. It’s key for their attraction and more importantly, their survival.

Restaurants that have harnessed the power of an attractive concept design are:

Sketch London: Their renowned pink décor now recognised as The Gallery.

Bob Bob Ricard: Equipped with a ‘Press for Champagne’ button at every table, it is famous for pouring more champagne than any other restaurant in the United Kingdom.

The sweet-tooth revolution and rise in dessert-only bars is partly due to the celebrated show, The Great British Bake Off, where the masses were introduced to mouth-watering treats that are as rich in design as they are in sugar. Were restaurants keeping up with the trends? Hotel Café Royal saw a gap in the market and opened the capitals first dessert only restaurant in March 2016.

Executive pastry chef, Sarah Barber notes:

“I’ve always felt that the desserts offered in some London restaurants were not as good as the main courses.”

And it’s clear by the numerous dessert-only establishments around, we all agree.


Why not finish your evening off at a cool pop-up bar? Our sister agency FormRoom were invited by Luxury hotel ME London to deliver a unique winter experience to launch the festive season at the exclusive ME Hotel: Radio Rooftop Bar Cable Car.

#AprèsWithAView, an experiential rooftop bar, transforms the usual urban oasis of the Radio terrace, into a winter wonderscape.

Renowned for its enviable views across the iconic London skyline, the cable car installation transports guests from city rooftops to the alpine slopes of Courchevel.

Within the exclusive & cosy enclaves, guests can indulge in seasonal offerings such as truffle-three-cheese fondue and spiced rum eggnog signature cocktails, or guests can enjoy Grey Goose Vodka and Vueve Clicquot Champagne.

As part of the experience, #AprèsWithAView guests are handed ski lift passes on arrival at ME London, before ascending to the roof top bar. The lift passes, along with drinks and dining menu were specially created by FormRooms’ design team to define the identity of the temporary experience.

A culture has very rapidly developed among young people, students and families, where they actively seek out unique experiences. The success of the wider world of niche destinations will depend partly on these independent businesses and their unique concepts to colonize the high street and account for consumer spending power.


Click here to find out how FormRoom can help you create the next great destination dining experience.


Author

WRITTEN BY

SALMA ABUBAKAR

PROJECT MANAGER

WINDOWS | Spring Summer 2018

Issey Miyake

the brief

Prop Studios were invited by Issey Miyake to manufacture and install their latest window scheme that encapsulated the brands renowned 132 5. ISSEY MIYAKE and his Reality Lab. team series. The installation resonates with their 132 5. ISSEY MIYAKE Spring Summer 2018 collection.

"Clothes that bring joy and happiness to the wearer" is a concept that Miyake has long pursued.

the design &
manufacture

Issey Miyake and his Reality Lab. team started this project in 2007, with the results of the new production method being launched as a new brand called 132 5. ISSEY MIYAKE in 2010. The brand name refers to the way a piece of cloth (“1D”) takes on a three-dimensional shape (“3D”) and is then folded into a flat surface (“2D”), and the way that wearing it transforms it into a presence that transcends time and dimensions (“5D”).

Working with computer scientists, a variety of 3D shapes are folded, then pressed so that the cuts lie in different positions. This new production method has been used to create shirts, skirts, dresses, pants and more. The base material is recycled polyester fabric that has undergone a series of improvements in its development, carrying a message for modern-day garment making. “Clothes that bring joy and happiness to the wearer” is a concept that Miyake has long pursued. The brand brings this together with the production principles of “Regeneration and Re-creation” in a new venture.

Prop Studios manufactured the simple yet effective 2D shapes that closely resembles key pieces within the collection. A high-gloss finish was applied to give a premium look that reflects on the quality and hi-tech craftsmanship of the fabrics Miyake is so well recognised for.


Naturally approached our sister division, FormRoom, to craft their brand identity and store design.

From cheese to charcuterie, freshly baked bread to pasta, all of Naturally’s produce can be traced across its journey through Europe, from the markets of Madrid direct to the shopfront on London’s Holloway Road. Our team developed the Naturally brand through Insight & Strategy, Branding, Packaging Design, Website Design, Store Design, 3D Renders, Technical Drawing, In-Store VM and a complete turn-key store fit-out.

Evolving the brand from logo conception through to full brand guardianship, product packaging and store design, FormRoom began by analysing the competitive environment and target market for this new brand, eventually identifying 3 Brand Pillars: Quality, Transparency and Community.

Naturally’s brand purpose is crafted around its community as a local, reliable grocery store providing high quality products through their instore bakery, cheese and charcuterie counters alongside all other grocery essentials.

Within the packaging design, FormRoom responded to pain points such as reducing waste, transparency and freshness. We designed and produced bespoke resealable, reusable craft paper pouches with transparent windows to view product within. The Naturally seal stickers communicate the ingredients, the supplier and the in-store packers name – creating a local connection between customer and the store team. The personalised freshness sticker act as an experience cue, building on brand engagement and communicates the authenticity in the transparent supply chain.

All furniture is built in 500x500 sections which bolt together to respond to evolving functions

The community table encourages dwell time and customer interaction

Our sister division, FormRoom, built the Naturally brand and store through: Insight & Strategy, Branding, Packaging Design, Website Design, Store Design, 3D Renders, Technical Drawing, In-Store VM and a complete turn-key store fit-out.

FormRoom will be tracking footfall, physical journey and conversion alongside customers emotional response in-store to inform future Naturally store design

Contact our team to discuss your Brand Experience: 02073998664


With Spring, comes one of Prop Studios favourite time of the year – Chelsea in Bloom.

Every year our workshop transforms into a floral fantasy – twisting, tying and forming thousands of stems into our latest window design.

Chelsea in Bloom is a floral art show that spills out of the Chelsea Flower Show onto the local neighbourhood from 21st May to 27th May 2018. The show is judged every year by a panel of Royal Horticultural Society (RHS) affiliated judges. This years theme is ‘Summer of Love’ and is inspired by the upcoming Royal wedding which can be interpreted as “Royal, wedding, golden ‘Summer of Love’ era of the 60’s/70’s or just ‘love’ generally”.

 

The original design brief of Prop Studios' Kiehl's window display
Prop Studio created this window display for Kiehl's as part of Chelsea In Bloom

Our Designers are busy creating on-brand themed concepts that drive footfall, increase brand awareness and push social engagement. Our workshop team plough through early morning flower markets in the UK and internationally, mainly Holland, to find the best long-lasting blooms for our designs.

Our award-winning design for Khiel’s tied a new product release in with the Floral Safari theme through an ‘African Sundowner’ scene – marking the safari transition from day to night. We built a community connection between customer and brand by designing a window scheme that could be literally shared with customers by having the 670 flower pots available to take home individually. Our scheme was awarded Gold by the RHS panel.

 

Window concept for Miller Harris store, with examples of signage and foliage
Prop Studios hand-sketched rendering of the Miller Harris front window, highlighting the neon signage and hanging neon floral displays

Across the city, floral fever takes over with the art show extending to Covent Garden in Bloom and Belgravia in Bloom. Last year we worked with parfumier Miller Harris to transform their store for the Covent Garden in Bloom campaign. The aim was to highlight and showcase specific floral accents, taking the modern Bohemian spirit of Miller Harris as inspiration.

This year is no exception, as we craft floral brand experiences in our studio, ready for production in our workshop and installation in-store. We focus on crafting unique, memorable displays that visually communicate brand identity. Keep an eye on our Instagram @PropStudios for ‘Behind the Scenes’ snapshots.

 


Since they first became a regular component of retail design around the mid-19th century, mannequins have come to reflect society’s changing attitudes to the human form. What’s more, mannequins have transformed the shop window into a performative space. The word itself originates from France, and describes a model or dress form standing in for the human body, which is used by retailers to fit and display clothing. It comes from the Flemish word manneken, which is generally understood to mean ‘figurine’, but translates literally to ‘little man’.

Here is how mannequins have evolved over the years:

Exterior view of the H&M window designed exclusively by Prop Studios

Industrial revolution and mid- to late 19th Century

Before the industrial revolution, shop mannequins were seen primarily as a behind-the-scenes tool of the trade, designed without heads and used for the practical purposes of dress-fitting and tailoring custom suits. As technological advancements brought about the production of industrially manufactured, off-the-rack clothing, mannequins used for tailoring purposes fell out of widespread use.

However, the production of clothing made to standard pattern sizes—intended to be worn without significant alteration and sold in finished condition—didn’t mean the end of mannequins. Evolving from a headless doll to a figure more obviously modelled on the (female) human form, mannequins began to move out of the fitting room and onto the shop floor, becoming a vital component of retail design.

This marked the beginnings of what we now know as the shop mannequin, display models built for potential shoppers to review their clothing choices. They were heavy—constructed from wood and wax—but strived for realism, designed to reflect the gender of the clothing they were displaying. Many even featured false teeth, glass eyes and real hair.

Early 20th Century

With the introduction of papier maché mannequins by the Parisian company Siegel & Stockman, the postures of shop dummies became less stiff, with movable limbs and motionable poses.
At the same time a new, nuanced but idealised body form emerged for these dolls. Figures thinned, as mannequins conformed to the popular art deco style of the times; female mannequins’ elegant shape reflected a glamorised figure that was straight-up and boyish, with elongated necks.

The glamourous facial features of the so-called Gaba Girls—a style named for their designer Lester Gaba—had high cheekbones and heavy make up, a look reminiscent of Hollywood socialites Marlene Dietrich and Greta Garbo. This was the first era of retail design which made art of the mannequins themselves.

In 1932, Gaba created ‘Cynthia’, a mannequin complete with realistic imperfections like freckles, pigeon-toes and differently-sized feet. Gaba even posed with Cynthia around New York for a Time Magazine photo spread to demonstrate how lifelike his mannequins had become.

MISSGUIDED visual merchandising

Second World War

Owing largely to wartime rationing, mannequins during the Second World War became slimmer and less decorative. To save on resources, they were also made shorter: around 5’3” for women and 5’9” for men. But the wartime period saw more lasting changes, with the first plastic mannequins created by designers Maury Wolf and David Vine.

It wasn’t just mannequin design that changed, but overall retail design too; focus shifted away from the clothes that the mannequins wore, towards the wider scenes in which they wore them. Window displays depicted a more conservative social order, portraying a male hero or breadwinner, and his devoted family. In the US, Mayorga Mannequins introduced their own line of ‘Welcome Home’ mannequins, featuring the outstretched arms of a smiling wife and doting daughter, delighted to see the man of the house returning from the war.

The Swinging Sixties and seventies

The countercultural movement of the sixties led to mannequins depicting more realistic (albeit still skinny) body forms in realistic postures. There was a return to the stylised elongation of the art deco age—the thinning of limbs and body contours to uphold the stick figure form. Evolving from the celebrity-modeled dummies of the sixties, mannequins in the seventies became increasingly abstract and faceless. It was the beginning of the largely faceless forms and monochrome colours which continue to inform mannequin design to this day.

Now, there was an increased focus on artistry, not realism. Designer Ralph Pucci broke away from tradition by working with sculptors like Michael Evert to introduce movement and athleticism in retail displays, even posing the mannequins in handstands. Others were more abstract, such as the brightly-coloured, one-eyed, smiling figures created in partnership with artist Kenny Scharf.

Close-up of the bespoke mannequins

The eighties to present

By the advent of the eighties, mannequin design had shifted even further away from anything that resembled a living human. Simon Doonan, former creative director of Barneys, portrayed an especially abstract aesthetic in his fanciful window displays, which featured faceless stylisations and eggheaded designs.

Mannequin trends changed again with the health and fitness boom of the late eighties and nineties, returning to realism, and taking on a more athletic quality. Pucci’s model, The Olympian Goddess, captured the essence of this movement towards more confident and empowered women. By the time Kim Cattrall starred in the 1987 film Mannequin, models had emerged with toned features, a straight shoulder line and a renewed emphasis on healthy proportions.

Meanwhile, as plus-sized retailers and fashions gained popularity, models which more closely resembled the average female figure began to appear. This level of realism in retail design has cycled in and out of fashion for years, and it is clear to see how the history of shop mannequins and retail display has mirrored the views of contemporary society.

For now, we seem to be moving in the right direction—in 2007, a law was enacted in Spain forbidding the use of mannequins smaller than a size 6—and some retailers have been called out for peddling a stick-thin fantasy that is utterly misrepresentative. Consequently, there’s been a reemerging diversification of the ‘standard’ mannequin form. Once again, we’ll see mannequins change to adapt to societal attitudes of the time.

VM | Embrace Togetherness Christmas 2017

Hyundai Department Store

the brief

For Christmas 2017, Hyundai Department store (Pangyo, South Korea) collaborated once again with Prop Studios to conceptualise their in-store festive campaign.

Our team were briefed to ‘#Embrace #Togetherness’ in our concept designs for the luxury department store. Through hand-sketching and moodboards, Prop Studios designed a series of Visual Merchandising installations that would work in conjunction to their existing campaign imagery and colour palette.

Our Designers conceptualised 'togetherness' through multiple in-store installations

Prop Studios conceptualised Hyundai's theme of
The depiction of festive scenes of family, love and friendship were at the heart of Prop Studios' visual merchandising campaign
Prop Studios provided hand sketched concepts to visualise how Hyundai could portray their emotional festive stories in 3D
Prop Studios' concepts provided ways of beautifully conveying the family scenes and creating the warmth of the season for Hyundai customers

design & manufacture

The depiction of festive scenes of family, love and friendship were at the heart of the campaign.

Prop Studios provided hand sketched concepts to visualise how Hyundai could portray their emotional festive stories in 3D. Our concepts provided ways of beautifully conveying the family scenes and creating the warmth of the season.

  • Prop Studios' sketch depicting the original design for one element of the visual merchandising display
  • Prop Studios' original sketches for Hyundai's festive visual merchandising display, based on the theme of
  • Our hand-sketched concepts allowed Hyundai to visualise the portrayal of the emotional festive stories the store was looking to convey

8 nominations. 3 wins. 4 amazing projects from FormRoom & Prop Studios.

The winners have been revealed for the 2017 VM & Display Awards,
and we are absolutely thrilled with the results!


Visual Merchandising & Display Awards Logo



MISSGUIDED visual merchandising

WINNER – Best Outstanding Feature/Prop
WINNER – Best In-Store Branding
FINALIST – Best Store Concept

For their first ever bricks and mortar store, Missguided came to Prop Studios to deliver sensational, creative social experiences in-store. We designed, built and installed many creations, including a ‘Unicorn Tears’ vending machine, oversized flamingo mannequin plinths, hashtag props, and the now infamous Missguided Monster Truck!




WINNER – Best Store Concept
FINALIST – Best In-Store Branding
FINALIST – Best Non-Fashion Retail Store Concept

FormRoom were invited by award-winning barbers Jack the Clipper to design and build their Flagship London barbershop. FormRoom re-branded the Jack the Clipper store identity, creating a Gentleman’s Club with a unique and macabre twist – with experience at the forefront.




FINALIST – Best Windows in an Independent

To celebrate the Urban Decay x Jean-Michel Basquiat capsule collection, Prop Studios were invited to design an immersive promotional site and window display, exclusive to Selfridges, celebrating the collection and paying homage to the much celebrated artist.




FINALIST – Best use of In-Store Graphics

FormRoom collaborated with Levi’s to design and build a concept pop up shop to celebrate the latest “You Say You Want A Revolution?” headline exhibition at the V&A Museum.





We’re very proud of our award for Best POP/VM Solution at last night’s Retail Week Interiors Awards!

Prop Studios loved working with Miller Harris, launched as part of Covent Garden In Bloom.

Earlier this year, world renowned perfumery Miller Harris, invited Prop Studios to produce an in-store installation and contemporary window scheme for their In Bloom campaign.

Details of the project’s design can be seen here, and information about its installation can be seen here.

DESIGN | Make My Magnum, Selfridges

Magnum

the brief

For the first ever Make My Magnum store experience, Prop Studios worked with The Edje to design, manufacture and install this innovative Pop Up and Window Scheme in Selfridges Wonder Room. To celebrate the 25th Anniversary of Magnum we wanted to create a memorable, multi-sensory experience where customers would, for the first time, engage with the Mangum brand on a physical level.

"Well done to you and all the team for all the hard work… the results are spectacular and to be proud of!"

Kate Petridi - The Edje

Prop Studios depicted the Magnum brand in various ways, including a 2.5 metre, acrylic balloon encasing a gold encrusted giant Magnum lolly
One of the four Wonder Room windows designed for Magnum exclusively by Prop Studios
Prop Studios' heat-moulded giant Magnum wrapper, created for Selfridges' Wonder Room
Three individual miniature embellished Magnums, designed and constructed by Prop Studios to celebrate 25 years of the ice cream brand

the design

Working collaboratively with The Edje, we fully considered the Magnum brand and its extensive customer base to inform our initial concepts for the windows and pop-up.

Across the four windows of the Wonder Room we depicted the Magnum brand through oversized, embellished sculptures and digital features. From a 2.5 metre, acrylic balloon encasing a gold encrusted giant Magnum lolly to a heat-moulded giant Magnum wrapper and individual miniature embellished Magnums – we delivered a spectacular window scheme that encapsulated Magnum’s luxurious, iconic identity.

Prop Studios continues to visualise the Magnum stores globally with The Edje across Paris, Berlin and London.

Our sister division FormRoom created the pop-up in the Selfridges Wonder Room.

MAKE MY MAGNUM: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Prop Studios' original design concept for one of the four Magnum Wonder Room windows
  • Initial blueprint showing the construction and dimensions for Prop Studios' three giant Magnum sculptures
  • Original design sketches demonstrating the layout of one of the Magnum windows
  • Original design concept for Prop Studios' Magnum balloon window

Would you wipe all your data and reset our phone for a Ben Eine print?

To highlight the importance of personal data, FormRoom were invited by Radley Yeldar, a marketing and communications agency to design and install a Pop Up shop for cybersecurity and anti-virus provider, Kaspersky. The Data Dollar Store was based in Old Street Station and acted as a backdrop to the Kaspersky filming project. Radley Yeldar had hidden cameras put in place to capture the reactions of shoppers as they were asked to pay by data and not currency. In this store, the value of the product a customer wants to buy is not defined in monetary terms, but instead by how much personal data they’re willing to sacrifice to obtain it.

Kaspersky partnered with East London graffiti artist, Ben Eine to “sell” exclusive mugs, t-shirts and the most prized item, limited edition prints. There were only 100 of each item and FormRoom had to strike a balance between championing the products without necessarily making them centre stage.

FormRoom’s challenge was to effectively translate Radley Yeldar’s innovative campaign into an experiential retail concept. Large LED screens were placed in both windows to allow the data captured and harnessed by the onsite digital team to be broadcast to Old Street’s commuter audience.Our design team utilised minimal materials and natural textures along with simple but effective techniques to design an authentic Pop Up space which served both the retail and digital needs for the campaign. Vinyls were used in a strategic way to create different zones for each product category, whilst strategic propping such as suspended Edison Bulbs were introduced to soften the space.

FormRoom took inspiration from the Kaspersky brand colours to create a cohesive space that clearly marked the brands identity but in a subtle, artful approach true to the local area’s aesthetic.

Watch the video

28 Sep 2017

Summer Windows





Image of speaker and neon sign within Folli Follie display
Alternate angle of Folli Follie window display

Prop Studios design Folli Follie’s first Selfridges window

Launched as part of Selfridges’ Music Matters campaign, Prop Studios had the honour of working with international jewellery and accessories brand Folli Follie to design and produce their first window at London’s iconic department store.

FOLLI FOLLIE: SEE OUR DESIGN PROCESS






Animated Selfridges window crafted for NARS by Prop Studios

Prop Studios joined with NARS to develop and install an animated window scheme to launch the latest NARS lipstick collection at Selfridges, London. With a giant radio as the premise of the window and bespoke lighting, the brand and product launch is a perfect collaboration for the Selfridges Music Matters theme.

NARS: SEE OUR DESIGN PROCESS





WINDOWS | Chelsea In Bloom

Kiehl’s

the brief

Prop Studios was invited to design and build Kiehl’s first ever Chelsea in Bloom floral installation. The theme of the prestigious annual floral show was ‘Floral Safari’, and we were invited to create a floral installation which tied in with the Safari theme and also showcased Kiehl’s newly released Midnight Recovery Botanical Cleansing Oil.

A connection was built between customer and brand by designing a window scheme that could be literally shared with customers by having the 670 flower pots available to take home individually.

Exterior shot of Kiehl's entrance, designed by Prop Studios as part of Chelsea In Bloom
A giraffe sculpture, part of the window display for Kiehl's
Instore design of Kiehl's
Close up of the Kiehl's window display

the design &
manufacture

The design concept takes inspiration from the ‘African Sundowner’, a cherished and time-honoured tradition and an integral part of any safari experience. This moment marks the transition from day to night; wandering herds in the distance, spectacular sunsets and emerging stars.

A bespoke wooden trellis framework was made and mounted to the front of Kiehl’s Kings Road store facade. Our team of dedicated florists locally sourced Osteospermum flowers, also known as the African Daisy Bush. The flowers come in various tones of blue, pink and yellow and helped to create the stunning ‘sunset’ backdrop.

Each of the 670 flower pots have been individually wrapped in hessian, allowing for them to later be removed by the public and given as gifts. This in turn encourages the local community to come together and share their own stories of the annual art celebration.

Chelsea in Bloom is a unique, annual, floral art show which extends the Chelsea Flower Show out into the local neighbourhood. Prop Studios are delighted to have executed an award winning window display for Kiehl’s which was awarded Gold by a panel including Royal Horticultural Society (RHS) affiliated judges.

CHELSEA IN BLOOM: SEE OUR DESIGN PROCESS

  • The original design brief of Prop Studios' Kiehl's window display
  • Prop Studios' 3D mock-up window display for Kiehl's
  • Prop Studios' technical design concept for Kiehl's window display
  • 3D design concept for Kiehl's window display

the award

Chelsea in Bloom Awards – Gold Award

VM | Store Launch Westfield Stratford

Missguided

the brief

For their first ever bricks and mortar store, Missguided came to Prop Studios to deliver sensational, creative social experiences in-store. Prop Studios revelled in the task, identifying the Missguided brand values and audience to design a number of impactful installations in-store for the Missguided customer.

“It has been a pleasure to be in this project together. The whole team are absolutely fantastic and are some of the most talented and creative people I have ever had the pleasure of working with.”

Treasure Evans, Missguided.

Prop Studios designed this destination store to be a true trailblazer, and is the physical manifestation of the Missguided spirit at every turn
The first Missguided store exudes a brand personality and deep understanding of its loyal customer
Prop Studios designed and produced a fully fitted gigantic pink Missguided monster truck, bedecked in jewels, pink leather, lighting and chromed features
Prop Studios' impactful scheme of shareable moments continues throughout Missguided's Westfield Stratford store, with a bespoke vending machine dispensing 'Unicorn Dreams'

design & manufacture

We designed and produced a fully fitted gigantic pink monster truck, bedecked in jewels, pink leather, lighting and chromed features. The entrance focal point is surrounded by oversized donut tyres, dripping with icing and sprinkles. We then strung Missguided pink dollar bills from a money gun to complete the decadent scene, a ready-made social media post.

The impactful scheme of shareable moments continues throughout the Westfield Stratford store with our bespoke vending machine dispensing ‘Unicorn Dreams’, oversized pink and chrome flamingos, bespoke hashtags and more. We designed and manufactured each element in-house through a close collaboration with the client.

This destination store is a true trailblazer, and is the physical manifestation of the Missguided spirit at every turn.

The first Missguided store exudes a brand personality and deep understanding of its loyal customer. The multi-sensory experiences in-store engage and inspire customers.

MISSGUIDED STORE LAUNCH: SEE OUR DESIGN PROCESS

  • Beyond the sculptures, Prop Studios strung Missguided pink dollar bills from a money gun to complete the decadent scene, a ready-made social media post
  • Prop Studios designed and manufactured each element of the visual merchandising scheme in-house in close collaboration with Missguided
  • The monster truck is the focal point of Missguided's entrance, and is surrounded by oversized donut tyres, dripping with icing and sprinkles
  • Prop Studios created multi-sensory experiences in-store to engage and inspire Missguided's customers
  • Prop Studios' award-winning visual merchandising scheme was created in direct collaboration with Missguided to provide social media-worthy experiences at every turn
  • Prop Studios created bespoke oversized hashtags, displayed throughout the Missguided store
  • Our visual merchandising scheme for Missguided won Best Outstanding Feature and Best In-Store Branding at the VM & Display Awards
  • Full image depicting Prop Studios' eye-catching Missguided monster truck

the award

The creative scheme won 2 awards at the VM & Display Awards:
– Best Outstanding Feature/Prop
– Best in-Store Branding

Sculpture & Events | Diesel Hearts

Studio Xag

the brief

Prop Studios were commissioned by Studio Xag to produce five oversized translucent pink hearts. These replicated the new Diesel perfume bottles as part of a larger marketing initiative.

Customers felt the connection between the flagship stores and the wider Diesel marketing campaign.

Displayed in the brand’s UK and Paris flagship stores, Prop Studios created the hearts by 3D scanning the original Diesel perfume bottle
Prop Studios sprayed each heart in a specially-formulated Candy translucent spray, colour-matched to the glass perfume bottle perfectly
Finishing details were added to make the hearts look like replica perfume bottles.
Close-up image of one of the five heart sculptures, designed by Prop Studios to resemble the Diesel perfume bottle

design & manufacture

Displayed in the brand’s UK and Paris flagship stores, the hearts were created by 3D scanning the original Diesel perfume bottle, then a high-quality faceted tool was created from this. This tooling was then used to vacuum-form, the result being crystal clear glass-like pulls.

The forms were then sprayed in a specially-formulated Candy translucent spray, colour matched to the glass perfume bottle perfectly. Finishing details were added to make the hearts look like replica perfume bottles.

  • Prop Studios' original art board, showing the design of the
  • The nozzles were where each sculpture would be hung in the Studio Xag windows
  • Artboard drawing depicting how each Diesel perfume bottle sculpture would be constructed from the 3D-scanned tooling
  • Diagram showing the dimensions of each Diesel perfume bottle sculpture
  • Prop Studios line drawing design for the bottles
WINDOWS | Flagship Store

Facegym

the brief

Take your Face to the Gym.

Prop Studios were absolutely delighted to partner with innovative brand Facegym on their very first flagship, located on the world famous Kings Road, London. Founder Inge Theron has spent years travelling the globe in the search of the ultimate beauty and health experiences; the result is a market-first combination of stimulating treatments, bespoke products and world-class service.

Facegym, as a market disrupter, is an exciting brand to work on customer experience with allowing us, through our designs, to redefine how customers experience skincare and wellbeing in-store.

LED light rings displaying products in the window display of Facegym's flagship store
Close-up of TV screens within the Facegym window display
Interior shot of the Facegym store
Alternate interior view of the Facegym store

design & manufacture

Prop Studios created a truly unique window scheme with the brand’s ‘future retro’ aesthetic concept at the forefront.

With a nod to the hoops found in traditional gyms, bespoke LED light rings are suspended with an internal oak shelf for highlighting key product launches. Hand-dyed leather straps also mimic the brand’s signature colours.

Bespoke oak frame lightboxes call out the intriguing ‘Open Beauty Lab’ concept with a simple play on the traditional “open” sign, whilst a discrete tonal store front and hang sign are bathed in a yellow glow – the brand’s signature colour.

Six retro-themed screens were painstakingly recreated from original retro TV sets, with vacuum-formed moulds complete with curved screen wrapping over digital monitors. These are then stacked together, allowing the brand to showcase introductory tutorial videos and campaign imagery to entice and inform passing potential customers, whilst staying true to the future retro aesthetic.

Inside the store, Prop Studios worked alongside the brand’s own team and designers Avroko to create a sensational combination of bespoke furniture and features in wood, copper and marble.

The studio includes a bar where customers can blend their own bespoke beauty products with the help of expert mixologists, before heading into the open-plan treatment room for their non-invasive facial workouts.

Our sister brand, FormRoom, continues to work on the expanding in-store identity of this exciting brand.

  • Technical designs for Prop Studios' window display at Facegym's flagship store
  • Prop Studios' initial signage concepts for the Facegym flagship store's window display
  • Further signage concepts for the Facegym window display
  • Concept development technical sketch of the Facegym flagship store's window display
  • Technical blueprints for the components of the Facegym window display
  • Technical sketches for Prop Studios' window display design for Facegym
VM | Around the World in 80 Days

Hyundai Department Store

the brief

To celebrate the grand opening of Hyundai Department Store in Pangyo South Korea, Prop Studios were asked to originate designs and provide technical drawings for an array of bespoke installations and a stunning window scheme series. Inspired by ‘Around the World in 80 Days’, Prop Studios translated this into a visionary world full of innovative inventions, hybrid vehicles and whimsical rides – all with a modern twist.

Working with the Hyundai Department Store for the first time, our Market Research and Consumer Insight stages were key to achieving a hugely popular and award winning experience for their customer.

Prop Studios created a Ferris wheel equipped with plants and a leather seat as part of the bespoke visual merchandising scheme
Prop Studios designed this VM scheme included giant sculptures such as this rose-gold flying propeller to work as centrepieces to the elegant mannequins within the Hyundai store
To capture the imagination of Hyundai customers, Prop Studios produced a bespoke rose gold bicycle with contrasting silver wings, suspended in a sky of geometric clouds
As part of the visual merchandising display, Prop Studios designed two window schemes featuring an abundance of silver miniature ships in a sea of waves

design & manufacture

Throughout the store, customers are immersed into the spectacle of a fictional voyage through wonderful oddities of disproportionate scales.  Inspired by adventures of the sea, Prop Studios designed a show-stopping leather whale that is steered by a mannequin and accompanied by fish encased in acrylic bubbles. Elsewhere, weird and wonderful vehicles are the centrepieces to elegant mannequins, including a giant rose-gold flying propeller, delicate unicycles with silver wings and a hybrid penny-farthing and Ferris equipped with plants and a leather seat.

Communicating a modern aesthetic, Prop Studios designed an interior windows scheme that was to be extremely high-end, furnished out of luxurious materials and to showcase unforgettable design. To capture the imagination of Hyundai customers, Prop Studios produced a bespoke rose gold bicycle with contrasting silver wings that is suspended in a sky of geometric clouds. This is paired with two window schemes that display an abundance of silver miniature ships in a sea of waves.

Prop Studios enjoyed the collaborative process by working alongside the client to bring their concept to life. The core of this impactful South Korean scheme was to bring visual excitement to the Huyundai audience. We provided imaginative designs that were hand sketched, which we later translated into 3D renders and then as technical drawings for manufacture.

HYUNDAI DEPARTMENT STORE: SEE OUR DESIGN PROCESS

  • Communicating a modern aesthetic, Prop Studios designed an extremely high-end interior windows scheme, furnished out of luxurious materials and showcasing unforgettable design
  • Original retail design concept of Prop Studios' instore experience for Hyundai Department Store
  • Prop Studios' original technical drawings showing the design of the rose gold propeller installation for Hyundai
  • Prop Studios designed a show-stopping leather whale, steered by a mannequin and accompanied by fish encased in acrylic bubbles
  • Technical drawing showing the layout of the giant leather whale, the centrepiece of the Hyundai visual merchandising scheme
  • Technical drawing showing how the ferris wheel/penny farthing hybrid installation would be designed
  • Prop Studios enjoyed the collaborative process by working alongside the client to bring their concept to life
  • Original technical sketches designed by Prop Studios to show the construction of some of the instore sculptures created for Hyundai
  • Prop Studios provided imaginative hand-sketched designs, which we later translated into 3D renders and then as technical drawings for manufacture
  • Close-up of window scheme designed for Hyundai by Prop Studios, depicting a series of silver ships
  • Close-up image of one of the award-winning installations created for Hyundai Department Store by Prop Studios
  • Prop Studios' initial technical drawing showing the design of one of our whimsical contraptions for the Hyundai department store
  • Bespoke unicycle sculpture with rose gold propeller, designed and installed by Prop Studios
  • Design sketch for the giant rose gold propeller, created for Hyundai exclusively by Prop Studios
  • Close-up image of three miniature ships, designed and installed by Prop Studios in the windows of the Hyundai department store
VM | Commuter Collection

Levi’s

the brief

Prop Studios was invited to work with Levi’s to develop instore VM to promote Levi’s new commuter range of clothing and accessories at their Regent Street Store.

Built to ride, the Levi’s Commuter Collection, incorporates multifunctional performance with Levi’s iconic style.

Prop Studios' bold installation was the key product focal point in-store for Levi's customers
Suspended from the Levi's store ceiling, Prop Studios' bikes were dynamically assembled so that they seemed to be riding off invisible ramps
Prop Studios designed bespoke plywood plinths in an assortment of sizes, to showcase biking accessories and mannequins wearing Levi's new clothing range
The plinths were routed with the Levi's logo to add a finishing touch

design & manufacture

Appealing to the urban commuter, we produced a striking bike installation. Located at the entrance of the store, this bold installation was the key product focal point in-store for customers. Suspended from the ceiling, bikes were dynamically assembled so that they seemed to be riding off invisible ramps.
Underneath, bespoke plywood plinths in an assortment of sizes, showcased biking accessories and mannequins wearing the new clothing range.

The plinths were routed with the Levi’s logo to add a finishing touch and the scheme culminated with a LED screen displaying the Spring Campaign and information on the technology behind the line.

  • Close-up image of one of the Levi's plinths, created exclusively for the brand by Prop Studios
  • The Prop Studios designed LED screen gave details of the Levi's spring campaign, as well as information on the technology behind the clothing line
  • Close-up of the Prop Studios-designed plinths, created to showcase a variety of Levi's Spring line of products
  • Built to ride, the Levi’s Commuter Collection, incorporates multifunctional performance with Levi’s iconic style
  • Close-up image of the Levi's logo emblazoned on one of Prop Studios' bespoke-designed plinths
  • Exterior view of the Levi's store, showing the placement of Prop Studios' visual merchandising scheme
  • Prop Studios' visual merchandising scheme culminated with a LED screen displaying Levi's Spring Campaign and information on the technology behind the line
Sculpture & Events | Love Exhibition

H&M

the brief

Prop Studios were invited by H&M to collaborate on their ‘Love’ display for the Liljevalchs exhibition ‘Utopian Bodies: Fashion Looks Forward’. 16 Swedish designers were commissioned to create unique garments to explore different themes that imagine the futures of the adorned body whilst focusing on the positive aspects of fashion.

The exhibition presents a utopian world focused on innovative thinking and imaginative fashion.

Prop Studios' aim in designing this sculpture for H&M was to create a mesmerising multi-sensory experience for visitors
Surrounding the mannequin are suspended LED rods which follow the hearts rhythm with flashes pulsing from the heart through the rods
In keeping with the exhibition's futuristic theme, Prop Studios finished the mannequin and ceiling in black glitter
Recessed within the mannequin is a pulsating LED heart, beating visibly and audibly faster as visitors approach and interact with the display

design & manufacture

The exhibition is divided into 11 themes, H&M explores ‘Love’ and how fashion has the potential to intensify communication and engagement.

The centrepiece of the ‘Love’ installation comprises of a mannequin dressed in the H&M exclusively designed ‘Love’ dress. Recessed within the mannequin is a pulsating LED heart beating visibly and audibly faster as visitors approach and interact with the display. Surrounding the mannequin are suspended LED rods which follow the hearts rhythm with flashes pulsing from the heart through the rods. This was created using a hidden sensor system within the mannequin and suspended LED rods which were wired into a central software system allowing us to visually project the tempo of a beating heart. The result is a mesmerising multi-sensory experience for visitors.

To emphasise fashion’s tactile qualities and how it can create attraction between humanity as a whole the rays of light disperse out from the mannequin as a unifying experience for viewer’s engagement.

In keeping with the exhibition’s futuristic theme the mannequin and ceiling was finished in black glitter.

  • Prop Studios' original artboard design, showing the concept for the sculpture within the H&M exhibition
  • Top view of the sculpture and LED rods, designed and installed exclusively for H&M by Prop Studios
  • Full artboard for H&M mannequin, showing how Prop Studios would construct and arrange the display
  • Diagram showing how the LED rods would be suspended from the H&M ceiling
  • Prop Studios' original artboard showing the dimensions and recommended positioning of the LED heart
Design | Must Haves Window

Adidas

the brief

Prop Studios worked with We Are Clubhouse to design and render four windows and an in-store activation for their Must Haves Collection. Their collection was curated by influential sportswomen across the U.S. including New York and Los Angeles.

A curated collection of 'must-haves' is displayed in exhibition windows and in-store activation

The Prop Studios designers provided a visual toolkit based on initial concepts from We Are Clubhouse, considering production methods, materials and finishes
Prop Studios developed the concept of a gallery window to display the curated collection, with multiple options for Adidas to choose
Prop Studios utilised neon framing, museum plinths, projection mapping, floating product to create a museum-style showcase through the windows to the in-store launch zone
Prop Studios' concept and finish evoked the feeling of an exclusive exhibition of this curated collection

the design

Our designers provided a visual toolkit based on initial concepts from We Are Clubhouse, considering production methods, materials and finishes. We developed the concept of a gallery window to display the curated collection, with multiple options for Adidas to choose. We utilised neon framing, museum plinths, projection mapping, floating product to create a museum-style showcase through the windows to the in-store launch zone. The concept and finish evoked the feeling of an exclusive exhibition of this curated collection.

WINDOWS | Selfridges

NARS

the brief

Prop Studios partnered with NARS to produce an animated Selfridges window scheme for their latest product launch. The window launched a new lipstick range named after 70s rock songs celebrating the Selfridges theme, Music Matters.

The brand, and product launch, is a perfect collaboration for the Selfridges Music Matters theme. The animated window brought the NARS rock chic product to life.

Front shot of Prop Studios' window display for NARS at Selfridges.
Alternate close-up shot of the NARS window display
Close-up shot of the NARS window display
Photo of the tiles and lighting within the NARS window display at Selfridges

manufacture &
installation

Prop Studios created a retro radio scene with oversized animatronic factices on a bespoke track that slid across the window and across each other, reflecting a radio tuner.

The team also incorporated lighting highlighting each individual factice coming together to spell out NARS, where a halo glow celebrated the reveal.

Hidden under a suspended floor, the track was programmed to move the factices along the window to run for the full length of the installation. The factices were exact scaled replicas in NARS signature matte finish.

The NARS brand was launched with 12 iconic lipsticks in the early 90’s with the philosophy of boundary-breaking, bold beauty

  • Prop Studios' initial technical design sketch for NARS window display
  • Prop Studios' technical design of the NARS signage within the Selfridges window display
  • Mock-up design of the NARS window display
  • Window blueprint for the NARS display
  • Light scheme of NARS window display
DESIGN | Around the World in 80 Days

Hyundai Department Store

the brief

Hyundai Department Store in South Korea approached Prop Studios to develop Research, Concept Sketches, 3D Rendering and Technical Drawings for their store launch instore experience. Prop Studios thoroughly enjoyed working with the highly creative Hyundai team to create an immersive ‘Around the World in 80 Days’ experience for their customers.

Working with the Hyundai Department Store for the first time, our Market Research and Consumer Insight stages were key to achieving a hugely popular and award winning experience for their customer.

Prop Studios' Market Research and Consumer Insight stages were key to achieving a hugely popular award-winning experience for Hyundai's customer
Prop Studios' market research identified a need to engage the family unit within the in-store experience and encourage social media opportunities for millennials
Prop Studios transported Hyundai's customers through an escapist adventure through in-store installations and window schemes
Prop Studios designed a fictional

the design

Our Designers started their research into the Hyundai customer by first conducting Market Research and Consumer Insight. We looked at the market the department store was launching within and how the customer behaves within that environment.  Considering customer needs and their journey through the department store influenced our initial concepts for Hyundai.

From our Market Research we identified a need to engage the family unit within the in-store experience and encourage social media opportunities for Millennials. We then crafted a highly creative store experience. Prop Studios designed a fictional voyage ‘Around the World’ aboard whimsical transportation vehicles from a giant floating leather whale to rose-gold flying propeller. The Hyundai customer was transported through an escapist adventure through in-store installations and window schemes displaying the high-end luxury product available at Hyundai Department Store.

HYUNDAI DEPARTMENT STORE: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Original retail design concept of Prop Studios' instore experience for Hyundai Department Store
  • Prop Studios' initial design sketches for the flying propeller, and the finished product
  • Prop Studios' initial technical drawing showing the design of one of our whimsical contraptions for the Hyundai department store
  • Prop Studios' original design outline for instore penny farthing decoration, one of the many items created exclusively for Hyundai
  • Original technical sketches designed by Prop Studios to show the construction of some of the instore sculptures created for Hyundai
  • Prop Studios' original retail design sketch showing the construction of our floating leather whale sculpture
  • Technical drawing showing the layout of the giant leather whale, the centrepiece of the Hyundai visual merchandising scheme
  • Digital rendering of the leather whale sculpture, created exclusively for Hyundai by Prop Studios

the award

Best International Department Store: VM & Display Awards

VM | Mary Portas

House of Fraser

the brief

Mary Portas wanted to energise the UK clothing industry by starting her own production line to manufacture a staple in any woman’s wardrobe – 100% British knickers. To celebrate this Mary took part in a TV show for Channel 4 called ‘Mary’s the Bottom Line’ and launched a shop within Manchester’s House of Fraser.

Visual storytelling launches the in-store campaign to celebrate British manufacturing.

Prop Studios also created and installed a series of bespoke mannequins, designed with Mary Portas's trademark orange bob hairdo
Prop Studios' visual merchandising campaign for Mary Portas was designed to celebrate British manufacturing
Prop Studios sourced the spools of bright orange wool from British wool millenaries
Prop Studios designed the visual merchandising scheme so that the wool would twist into the window and through the vintage machinery, forming a striking art installation

design & manufacture

Prop Studios worked with House of Fraser to manufacture and install the promotional launch within her Manchester shop, using bright orange wool sourced from British wool millenaries along with traditional machines.

The wool starts at one end of the store and runs all the way through the entire length of the floor, twisting into the window and into the vintage machinery, in the form of a striking art installation.

  • The lines of wool were spread throughout the Mary Portas store, creating a visually striking installation
  • Close-up image of mannequins within the visual merchandising scheme, with orange wool forming a striking backdrop
  • Close-up image of the products available within the Mary Portas store
  • The wool started at one end of the Mary Portas store, extending all the way through the entire length of the floor
  • The orange wool used in the design originated from a series of spools showcased at the focus point of Prop Studios' visual merchandising scheme
WINDOWS | In Bloom

Miller Harris

the brief

World renowned Perfumery Miller Harris invited Prop Studios to produce a modern floral window display and in-store installation for their ‘In Bloom’ campaign, launched as part of Covent Garden in Bloom. Covent Garden in Bloom ties in with the prestigious Chelsea Flower show and celebrates Covent Garden as the oldest square in London with a return to its historic past as a floral haven.

The aim was to highlight and showcase specific floral accents, taking the modern Bohemian spirit of Miller Harris as inspiration. 

design & manufacture

Our design team worked very closely to ensure the campaign was reflected within the window display and interiors. Incorporating cascading faux florals which, gradually taking over the store walls, celling and furniture.

Mirrored geometric shapes hang within the florals and are angled on shelves to create a kaleidoscope effect. Outside the main window is a bespoke made bench covered in florals as the bench frames the neon lettering spelling out ‘In Bloom, allowing for an impactful photo opportunity for shoppers and passers-by.

Miller Harris pride themselves on developing the finest fragrances by honouring nature and breathing colour and life into their perfumes. As the months go on, we will be working closely with Miller Harris to alter their window display in conjunction with their new seasonal fragrance launches.

MILLER HARRIS: SEE OUR DESIGN PROCESS

  • Prop Studios' original concept design of the Miller Harris window design
  • Prop Studios' concept design sketch for the interior view of the Miller Harris window
  • Concept design for exterior of Miller Harris store
  • Alternate close-up of Miller Harris window, with Covent Garden In Bloom sign
  • Window concept for Miller Harris store, with examples of signage and foliage

the award

The campaign won for Best POP/VM Solution at the Retail Week Interiors Awards

DESIGN | Chelsea In Bloom

Kiehl’s

the brief

Kiehl’s entered their first Chelsea in Bloom competition, in association The Chelsea Flower Show, with Prop Studios. We designed, built and installed the window and instore scheme by first considering the Kiehl’s brand, their latest product launch and their customer on Kings Road. This year’s Chelsea in Bloom theme was: Safari.

A connection was built between customer and brand by designing a window scheme that could be literally shared with customers by having the 670 flower pots available to take home individually.

Prop Studios rendering of the award-winning retail design concept for Kiehl's
Prop Studios' in-house designers researched Kiehl's and their latest product, Midnight Recovery Botanical Cleansing Oil with consideration of the Safari theme
Prop Studios designed a retail scheme encouraging a connection to be built between customer and brand by having the window display's 670 flower pots available to take home individually

the design

Our in-house designers researched the Kiehl’s brand and their latest product release, Midnight Recovery Botanical Cleansing Oil with consideration of the Safari theme. Bringing the research through to moodboard inspiration for the client, our team then developed sketch concepts to discuss with the Kiehl’s team. Our Designers developed an ‘African Sundowner’ concept into 3D Renders and Technical Drawings.

Prop Studios designs fully immersed the Kiehl’s customer with the event, the brand and the product launch. Individual plant pots were available for customers to take home with them after the event and grow their own plants. The scheme flowed from the window to instore activations.

The scheme was extremely popular on social media with the brand and customers sharing photos throughout social media platforms.

CHELSEA IN BLOOM: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Prop Studios initial window design concept; individual plant pots were available for customers to take home with them after the event and grow their own plants
  • Initial retail design blueprint designed by Prop Studios for the Kiehl's
  • Prop Studios' initial retail design concept pitch for the Kiehl's display
  • Prop Studios artist's rendering of the shopfront concept
  • Prop Studios' concept showing how the giraffe sculptures would work in context of the Kiehl's shopfront
  • Additional retail design concept designed by Prop Studios for Kiehl's Chelsea In Bloom campaign
  • Design concept showing how the 670 flower pots would be positioned in the Kiehl's window display
  • Technical blueprint by Prop Studios showing how the retail display would be put together in the Kiehl's store

the award

Chelsea in Bloom Awards – Gold Award

VM | Christmas Scheme

Jack Wills

the project

Prop Studios were invited by Jack Wills to spread the Christmas spirit throughout their London stores.

The brief was to transform the brand’s Carnaby Street Store into a wonderful and slightly wacky Christmas. This would be a mash up of tacky with a traditional twist to create an inviting light-hearted atmosphere.

Thanks so much for all yours and the team's work also, I've had some really positive feedback so far."

David Roberts, Store Experience Coordinator, Jack Wills

Jack Wills' team suggested that ‘the devil is in the detail’ and that the decorations shouldn’t be too obvious
Prop Studios designed, manufactured and installed every element of this striking festive visual merchandising scheme
The downstairs floor of the Jack Wills store was designed to be a Narnia forest with real Christmas trees
Prop Studios also created an indoor snow drift, and designed robins to be perched on existing cages within the Jack Wills store

design & manufacture

The idea was for customers to find hidden gems amongst the scheme.

The client suggested that ‘the devil is in the detail’ and that the decorations shouldn’t be too obvious.

Downstairs was to be a Narnia forest with real Christmas trees, a snow drift and robins perched on existing cages. Prop Studios did the design, manufacture and installation of the scheme.

After the success of the Soho store, Prop Studios was further requested to create props for their Covent Garden store.

JACK WILLS CHRISTMAS: SEE OUR DESIGN PROCESS

  • Initial design concepts created by Prop Studios for the Jack Wills store
  • Prop Studios based the instore designs for Jack Wills on initial sketches and 3D computer renders
  • Computer drawings showing the initial designs created for the visual merchandising scheme by Prop Studios
  • Initial concept designs for the snow drift, leading to the indoor Narnia forest
  • Initial concept designs created by Prop Studios, showing details which were to be hidden within the Jack Wills store
  • Computer renders of the signage created for the VM scheme by Prop Studios
  • Our visual merchandising scheme extended throughout the Jack Wills store, with some hidden elements for customers to find
WINDOWS | Townhouse, Selfridges

Jo Malone


the brief

Prop Studios were invited to work alongside Jo Malone to design and produce a window scheme that encapsulated the brand in their Selfridges Birmingham concession. The installation was part of the ‘Neon’ Selfridges theme which runs for 12 months.

The beauty of the Jo Malone windows rests with the combination of gorgeous design and innovative manufacturing techniques.

Interior of the Jo Malone concession at Selfridges with window design in view
Image of the Jo Malone townhouse window and the interior of the store
Front view of the reflected Jo Malone townhouse windows at Selfridges
Image of the townhouse design

design & manufacture

We crafted an edge-lit acrylic Jo Malone London Townhouse, visible from 360 degrees. The team developed a new experimental engraving technique allowing the light to be captured across the panel, spanning 2 metres in width and 3 metres in height.

The panel was illuminated from all four edges to highlight the etching and produce a white neon effect. Black metal framing and base were constructed to ensure stability for the freestanding unit.

The scheme was designed to be adaptable throughout the year, transforming the iconic townhouse through the seasons. Also, allowing the townhouse to be customised during key launches and events exclusive to Selfridges and throughout the Christmas season.

  • Technical sketch of Jo Malone townhouse window design
  • One of Prop Studios' original blueprint sketches for the Jo Malone window
  • An additional technical drawing of the dimensions of the Jo Malone window
  • An initial sketch by Prop Studios of the townhouse design to be featured on the window
  • A technical sketch of the Jo Malone window, with townhouse design
  • Technical sketch by Prop Studios showing how the window will be constructed
Sculpture & Events | Ostrichs

TOPSHOP

the brief

Topshop tasked Prop Studios to design and manufacture a production run of large ostriches for their Oxford Circus flagship store. Each ostrich was to be finished in a different and unique way, as playful and characterful additions to the VM landscape in store. The scheme celebrated Topshop’s 10th anniversary of sponsorship of London Fashion Week.

Each of the life-sized birds were constructed and artistically hand finished at the Prop Studios workshop in East Sussex.

Each of the life-sized birds were constructed and artistically hand finished at the Prop Studios workshop in East Sussex
The ostriches were made in fibreglass by Prop Studios and some were sprayed in hot gloss neon colours and matt pastels
Others of the sculptures were covered in papier mache using artists' designs
The ostrich sculptures constructed by Prop Studios were prominently displayed across Topshop stores

design & manufacture

The ostriches were made in fibreglass and some were sprayed in hot gloss neon colours and matt pastels, whilst others were covered in papier mache using artists’ designs.

The birds were over 2m in height and some were designed to support mannequins and fitted with full bespoke clothes rails, also made by Prop Studios.

  • Ostrich sculpture and mannequin displayed within the Topshop store
  • Eight of the ostrich sculptures, some spraypainted and others papier mached exclusively for Topshop by Prop Studios
  • Image showing some of the bespoke designs for Prop Studios' ostrich sculptures
  • Two of the neon ostrich sculptures, designed and sculpted exclusively for Topshop by Prop Studios
  • Line-up of six Prop Studios ostrich sculptures, waiting to be delivered to the Topshop store
DESIGN | Flagship Windows

Lululemon

the brief

Prop Studios designed and produced the launch windows for Lululemon’s Regent Street Flagship store. Collaborating with Central Saint Martins, Lululemon launched a limited edition collection of prints created by winning students. Our brief was to translate this into an exciting, collaborative window scheme for their flagship store.

A partnership of youthful creative design and innovative high-quality product takes centre stage

Prop Studios' designers set about capturing the inherent energy, power and movement of the Lululemon product
Prop Studios' designs took inspiration from brutalist architecture and the “perfect imperfections” of nature to form a seemingly organic shape
Prop Studios' retail design suggested the Lululemon logo through an expressive, flowing installation of hand-cut batons and vinyl graphics
Prop Studios used neutral tones to allow the heroes of the piece, the partnership of youthful creative design and innovative high-quality Lululemon product, to take centre stage

the design

Our designers set about capturing the inherent energy, power and movement of the Lululemon product, taking inspiration from brutalist architecture and the “perfect imperfections” of nature to form a seemingly organic shape. Through hand-cut batons and vinyl graphics we designed a expressive, flowing installation suggesting the Lululemon logo. Neutral tones in grey and white allow the heroes of the piece, the partnership of youthful creative design and innovative high-quality Lululemon product, to take centre stage.

LULULEMON FLAGSHIP WINDOWS: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Prop Studios' initial concept design sketch for one of the four Lululemon window designs
  • Graphic design sketch showing how the batons in the display would be laid out within the Lululemon window display
  • Initial design sketch showing Prop Studios' the design concept for one of the Lululemon windows
  • Prop Studios' design sketch showing the initial concept of the Lululemon window
  • Prop Studios' technical drawing showing how the flowing baton installation would be constructed within the Lululemon store
  • Alternative design concept showing the Prop Studios window design for Lululemon
VM | Christmas Scheme

Tate Modern

the brief

Prop Studios worked with Tate Modern to produce a bold contemporary Christmas scheme for the museum’s store.

In 2014, RCA graduates Signe Emma & Theodoulos Polyviou won a competition for their ‘The Illusion of Christmas’ cards to be sold at Tate Modern. The museum’s Christmas scheme would be based on these bold red and white designs.

Tate Modern commissioned these bestselling Christmas cards to be transformed into enlarged hanging displays.

Crafting a bold Christmas display for a contemporary gallery.

Close-up image showing the three separate layers of contrasting lines used in the Tate Modern display to create a sense of depth and optical illusion
Prop Studios' instore designs were placed within the Tate Modern's gift shop, adding a contemporary festive spirit to the gallery
Prop Studios' brief was to create a bold Christmas visual merchandising display for the contemporary art gallery
Close-up image showing how the three-layered card designs interacted with each other

design & manufacture

Placed within Tate’s gift store, the card designs were printed across three separate layers to create depth and sense of illusion.

WINDOWS | Music Matters, Selfridges

Folli Follie

the brief

Prop Studios had the pleasure of working with international jewellery and accessories brand Folli Follie to display their first window in Selfridges, London.

Our brief was to highlight the brands’ exclusive products in a chic, bold and playful way.

As part of Selfridge’s current campaign ‘Music Matters’, the aim was to convey and design Folli Follie as a type of music.

The Music Matters campaign at Selfridges reasserts the importance of collective experiences in sound. The campaign has been inspired by the closure of many iconic live music venues over the past few years.

Alternate angle of Folli Follie window display
Image of speaker and neon sign within Folli Follie display
Close-up of perspex hearts hanging within the window, designed by Prop Studios
Full exterior shot of Prop Studios' window design for Folli Follie

design & manufacture

Incorporating the brand’s vibrant orange and warm grey colours, the team based their concept on a modern and minimal representation of music escaping from a speaker.

Using the brands ’Heart For Heart’ motif, the shapes disperse elegantly across the window, suspended at various levels, to embody sound escaping.

Product is seamlessly integrated using the Perspex hearts as the perfect backdrop to highlight the watches and jewellery fitted to a free-standing clear acrylic panel.

Details included illuminating the motifs with LED lighting and edge lit acrylic. Additionally, gun metal silver glitter was applied to the centre of the motifs, glistening as they catch the light.

Folli Follie launched seven new collections using the two large windows and four additional tank windows situated at the entrance to attract onlookers to visit their pop-up. situated on the lower ground at Selfridges. The new range is exclusive only to Selfridges, both online and in-store.

  • Exterior shot of Folli Follie window
  • Alternative Folli Follie window display
  • Image showing Prop Studios' edge-lit acrylic heart designs in action
  • Prop Studios' original concept sketch for Folli Follie window display at Selfridges
DESIGN | Westfield Stratford

Missguided Store Launch

the brief

Prop Studios collaborated with Missguided to enhance the instore experience at their first ever store. We designed, built and installed multiple instore activations within their Westfield store to deliver on customer expectations for this innovative, industry disrupting brand.

“It has been a pleasure to be in this project together. The whole team are absolutely fantastic and are some of the most talented and creative people I have ever had the pleasure of working with.”

Treasure Evans, Missguided

Prop Studios adopted the hyper-connected mindset of the Missguided customer, sharing inspiration through Pinterest and developing a myriad of concepts, including an iced donut tyre installation
After conducting extensive Market Research and Customer Insight into the online and offline experiences of Millennial fast fashion, Prop Studios conceptualized installations for Missguided such as a
Prop Studios explored online competitors and brick-and-mortar market leaders that Missguided was about to disrupt, looking for that point of difference to what the store would be as an experience
This oversized pink hashtag sculpture was one of many Pinterest-inspired designs created for Missguided by Prop Studios

the design

Our Design process began with extensive Market Research and Customer Insight into the online and offline experiences of Millennial fast fashion. Looking at online competitors and bricks-and-mortar market leaders that Missguided was about to disrupt, we looked for that point of difference to what Missguided would be as an experience.

Working closely with the client we adopted the hyper-connected mindset of their customer, sharing inspiration through Pinterest and developing a myriad of concepts. Amongst our many concepts were a ‘Unicorn Tears’ vending machine, oversized flamingo mannequin plinths, hashtag props, iced donut tyres – and more.

Our gigantic pink Missguided Monster Truck sat right at the front of the store gathering intense attention from footfall in the centre and huge social media coverage.

MISSGUIDED STORE LAUNCH: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Design showing how the front bumper and grille of the Missguided Monster Truck would be designed
  • Prop Studios' design for the interior frame and chassis of the monster truck
  • Prop Studios' computer-designed images of the construction and placement for the doors of the monster truck
  • This image shows the design of the monster truck's grille
  • Prop Studios' ull 3D digital rendering of the Missguided Monster Truck
WINDOWS | Flagship Windows

Lululemon

the brief

Prop Studios were absolutely delighted to design and create the flagship window scheme for international active-wear superstar Lululemon, to launch their brand new London Flagship store on Regent’s Street.

Our brief was to showcase the exciting collaboration between world-renowned art college Central Saint Martins; a dazzling exploration titled “Into the Wilderness.” The concept looks to reflect the Lululemon customer who lives their life in motion, celebrating grace and strength through dynamic and powerful movement.

A partnership of youthful creative design and innovative high-quality product takes centre stage.

Further images of Prop Studios' bespoke mannequins
A view of the Lululemon window display from Regents Street
Close-up of the bespoke mannequins

design & manufacture

In order to capture this potent energy and movement in a static window concept, Prop Studios took inspiration from brutalist architecture and the “perfect imperfections” of nature to form a seemingly organic shape in a layered formation of hand-cut batons, sweeping across the space. Manipulation of scale and space gave the structure a dynamic quality within an extremely restrictive space.

Vinyl graphics on both the window pane and exterior floor bring the concept bursting out of the store and onto Regent’s Street.

Informal LED light grooves within some of the batons give the installation an added emphasis of drama once night falls.

Bespoke, expressive mannequins are suspended amongst the flow of the shape to showcase the vibrancy and beauty of frozen dynamic movement.

Neutral tones in grey and white allow the heroes of the piece, the partnership of youthful creative design and innovative high-quality Lululemon product, to take centre stage.

LULULEMON FLAGSHIP WINDOWS: SEE OUR DESIGN PROCESS

  • Technical sketch of the design for the batons in the Lululemon window
  • Another of Prop Studios' original technical sketches of the relay batons sweeping across the window
  • Geometric outline sketch of how the relay batons would be displayed across the window
  • Prop Studios' original concept sketches for the Lululemon window display
VM | Santa's Workshop

Hyundai Department Store

the brief

Hyundai returned to Prop Studios to design the childhood vision of a classical Christmas in their South Korean Department Store.

From Christmas trees to in-store and outdoor VM, from gift wrap to graphics - we designed a complete Christmas in-store experience for the Hyundai customer.

Childhood memories were conjured through indoor and outdoor installations and packaging used throughout the store
Prop Studios created a number of installations including a giant Christmas tree as the centrepiece of the display within the Hyundai store
Prop Studios also designed a display of Santa's Workshop within the Hyundai store
Outside the department store, Prop Studios created and installed a giant stack of oversized presents

design & manufacture

Childhood memories were conjured through indoor and outdoor installations and packaging used throughout the store. Hyundai wanted to feel the warmth of a traditional Christmas with a hint of children’s mischievous humour.

Prop Studios brought these memories to life through a series of installations including Christmas trees, wreaths, a fireplace with Santa stuck in the chimney, an oversized Santa’s Letter, Santa’s workshop machinery and a traditional red post box swirling to life with Santa’s Letters.

Each element was linked by Santa’s little helpers, the Christmas robins, causing mischief in each scene. Each feature, alongside graphics and packaging, was designed from concept to 3D rendering and through to technical drawing by Prop Studios.

SANTA’S WORKSHOP: SEE OUR DESIGN PROCESS

  • Prop Studios' initial design sketches and inspirations for the giant Christmas tree displays to be constructed within the Hyundai department store
  • Close-up image of the oversized letter to Santa, prominently displayed within the Hyundai store
  • Technical sketch showing Prop Studios' design for some of the machinery contained within the Santa's Workshop section of the retail display
  • Computer design created by Prop Studios to show the design and scale of an installation featuring Santa getting stuck in the chimney
  • Prop Studios' 3D computer renders of the giant Christmas tree and wreath, prominently displayed within the Hyundai store
  • Prop Studio designed each installation to be linked by Santa’s little helpers, the Christmas robins, who caused mischief in each scene
  • Technical sketch showing the hanging display of letters to Santa, which was designed, created and installed within Hyundai by Prop Studios
  • Prop Studios also designed a series of wrapping papers and ribbons to be displayed throughout the Hyundai department store
  • 3D render of an oversized installation of Santa's list of names, created exclusively for Hyundai by Prop Studios
  • Image showing Prop Studios' bespoke designs for four gift tags to be displayed within the Hyundai store
  • Blueprint showing the dimensions and construction of Prop Studios' fireplace installation
  • Prop Studios also created a traditional red post box swirling to life with Santa’s Letters
  • Four robins, designed exclusively for Hyundai by Prop Studios, creating a visual throughline across the entire visual merchandising scheme
DESGIN | In Bloom

Miller Harris

the brief

To celebrate Covent Garden in Bloom, Miller Harris asked Prop Studios to design, build and install a modern floral display.

"Combining the bohemian spirit of Miller Harris with the beauty of Covent Garden in Bloom."

Prop Studios designed a shareable space at the Miller Harris storefront, with a bench beneath a floral archway, encouraging customers to spend time outside
Our designers hand-sketch concepts in collaboration with Miller Harris before creating a technical pack
Prop Studios designed a reflective wall for the MIller Harris store, which provided a kaleidoscope visual merchandising opportunity, complete with hanging neon florals throughout the store
Based on our initial 3D renders and hand-sketch design concepts in collaboration with Miller Harris, Prop Studios produced the scheme in-house and installed it

the design

Our in-house design team created a window display and interior VM of cascading neon florals and mirrored geometric shapes. A reflective wall provided a kaleidoscope visual merchandising opportunity, with hanging neon florals throughout the store. At the store front we designed a shareable space with a bench under a floral archway for customers to dwell.

Our designers hand-sketch concepts and 3d renders in collaboration with Miller Harris before creating a technical pack. The scheme was then produced in-house and installed by our team.

MILLER HARRIS: SEE HOW THE DESIGN WAS IMPLEMENTED

  • A diagram showing the layout of the Miller Harris window, with notes on how the window display would be arranged and installed by Prop Studios
  • Initial sketch of the front entrance way to the Miller Harris store, with dimensions for Prop Studios' neon
  • Prop Studios' store blueprint and installation notes for the Miller Harris In Bloom VM concept
  • Plans and outlines showing how the Prop Studios' Miller Harris In Bloom instore design would be installed
WINDOWS | Switch House

Tate Modern

the brief

Prop Studios were invited by the Tate Modern to originate an impactful window scheme for the launch of the new Tate building – Switch House, by Swiss architects Herzog & de Meuron.

Inspired by themes of inclusion and interaction, the window display design subtly engages with the audience.

Close-up shot of Prop Studios' Switch House window design, showing its graphic components
Alternate view of Tate Modern Switch House window display, with
Full view of Tate Modern Switch House window display
Alternate close-up of component graphic parts which make up the Switch House window

design & manufacture

The Prop Studios team designed, manufactured and installed the scheme combining graphic and sculptural elements to create an engaging statement for the launch window. Spheres on rods make the logo appear to disjoin and realign, depending on the chosen perspective of its audience.

The scheme is a development of the Tate’s rebranded logo, which was inspired by themes of interaction and inclusion through spherical forms.

The logo compromises of 300 vinyl circles, 75 wooden spheres of various sizes and 69 half spheres. The high gloss background is highly reflective, creating the illusion of spheres suspended in mid-air, whilst also subtly reflecting the viewer to include them as part of the overall aesthetic.

  • Prop Studios' original technical sketch of Switch House window design
  • Prop Studios' initial concept sketches for the Switch House window
  • Additional potential concept sketches for the Switch House window
  • Technical drawing showing how the design appears to a passerby
VM | Christmas Jars & Vases

Harrods

the brief

With Christmas just around the corner, Prop Studios continued their partnership with Harrods by creating a series of Christmas jars and vases for the Black Hall Perfumery.

The brief was to create Christmas themed jars that incorporated products within the winter scenes, such as a perfume bottle in a forest or embedded in snow.

Encapsulating the spirit of Christmas and the essence of the Black Hall Perfumery.

Prop Studios' visual merchandising brief from Harrods was to encapsulating the spirit of Christmas and the essence of the Black Hall Perfumery
Prop Studios' concept for the Black Hall Perfumery was similar to the snow globes we created for the Harrods White Cosmetics Hall
Image showing four of the jars and vases created exclusively for Harrods by Prop Studios

design & manufacture

The Black Hall Perfumery concept was similar to the snow globes that Prop Studios created for the White Cosmetics Hall, but instead to create winter scenes across a series of bespoke snow globes.

  • Alpine scenes were mountainous, with snow topped pine trees, wooden chalets and skiers
  • The park scenes were filled with snow topped deciduous trees, with deer and ducks, ice skaters on frozen ponds
  • Prop Studios' original hand-sketched concept for one of the snowglobe designs for Harrods
  • Harrods' customers could find beauty products and perfumes displayed in the snow amongst small model houses, icy lakes and Christmas trees
  • Our designers hand-sketched concepts for each globe, then produced 3D renders ready for production and installation
Sculpture & Events | Octopus

Les Trois Garcons

the brief

Prop Studios collaborated with Les Trois Garcons to produce a majestic octopus at Dover Street Market.

"Prop Studios... have matched our design beyond expectation..."

Hassan Abdullah, Owner of Les Trois Garcons

The octopus sculpture was hand-carved from polystyrene and sprayed in high-gloss black resin
The suckers of the tentacles were made out of high-polished metal disks to give it a stark, slick finish
Exterior view of Prop Studios' octopus sculpture through the window of Les Trois Garcons
Interior view of the octopus sculpture within Les Trois Garcons

design & manufacture

This multilevel store has an art gallery environment so the octopus was created to give the impression of an art installation.

The octopus sculpture was hand-carved from polystyrene and sprayed in high-gloss black resin. The suckers of the tentacles were made out of high-polished metal disks to give it a stark, slick finish.

  • Prop Studios' original sketch showing how the octopus sculpture would look
  • Artist's rendering of the octopus sculpture
  • Prop Studios' original technical drawing showing how the octopus would be presented within the store
  • Prop Studios artist's impression showing an alternative design for the Les Trois Garcon octopus sculpture
  • Close-up image showing the finished octopus sculpture within Les Trois Garcons
DESIGN | Design Studio Selfridges

Mon Purse

the brief

Prop Studios were invited to design a world class window display for Mon Purse at Selfridges London. The brief was to invoke the fantasy of a luxury accessory designer’s studio, within the space of the window.

Mon Purse deliver a personalised, bespoke product – our designs reflect these values by creating an individualised, considered brand experience.

Mon Purse deliver a personalised, bespoke product – Prop Studios' designs reflect these values through an individualised, considered brand experience
Prop Studios designed shelves to feature Mon Purse’s handbags, and ornaments to replicate the workshop ambience
Tying in with Selfridges' ‘Our House’ campaign, Prop Studios designed a scheme to transport customers inside the creative and luxurious world of Mon Purse
Prop Studios' design presented Mon Purse's fully-customised accessory pieces as pride of place within the studio setting

the design

Tying in with the current Selfridges, ‘Our House’ campaign we designed a scheme to transport customers inside the creative and luxurious world of Mon Purse. The design presented the fully customised accessory pieces as pride of place within the studio setting, as we sought to create a behind the scenes, aspirational snap shot of the brand. Our designers incorporated custom built light boxes and illuminated floating shelves. The shelves feature Mon Purse’s handbags and ornaments to replicate the work shop ambiance.

MON PURSE: SEE HOW THE DESIGN WAS IMPLEMENTED

  • Prop Studios' initial blueprint for the metal frame displayed as part of the Mon Purse instore design
  • Prop Studios' initial design for the Mon Purse design scheme, which was tied into Selfridges'
  • Blueprint showing an aerial view of Prop Studios' design for the Mon Purse retail scheme
  • Diagram showing the Prop Studios' proposed design of the Mon Purse store, from wall colour to the positioning of the shelves
  • Diagram showing the design of the custom light boxes, constructed by Prop Studios exclusively for Mon Purse
WINDOWS | Design Studio Selfridges

Mon Purse

the brief

Continuing our relationship with Contemporary accessories brand, Mon Purse, Prop Studios
were invited to create a world class window display at Selfridges London. Invoking the fantasy of a luxury accessory designer’s studio.

Tying in with the current Selfridges, ‘Our House’ campaign we sought to transport customers inside the creative and luxurious world of Mon Purse, whilst allowing the fully customised accessories to hold pride of place, we sought to create a behind the scenes aspirational snap shot of the brand within the window display.

Mon Purse deliver a personalised, bespoke product – our designs reflect these values by creating an individualised, considered brand experience.

manufacture & installation

Incorporating custom built light boxes and illuminated floating shelves which feature Mon Purse’s handbags and ornaments to give off the work shop ambiance.

Conceptual ceiling features with nods to the production process in the shape of pattern cuttings float in the air above the LED lit “design studio” attached to the champagne gold mesh wall, which feature Mon Purse accessories and fabric samples, aiming to inspire the viewer to create their own luxury accessories in store.

A designer sketch book with accessory product designs within sits upon the marble and champagne gold metal frame desk, aiming emphasise the ‘fantasy of a luxury designers’ studio.

Two marble circular plinths are also incorporated within the window, displaying iconic Mon Purse handbags.

Mon Purse pride themselves in delivering the language of personal style, creating bespoke and individual designs, giving you the perfect accessory you’ve been searching for.

MON PURSE: SEE OUR DESIGN PROCESS

  • Prop Studios' initial sketch for Mon Purse window design
  • Blueprint for store layout
  • Prop Studios' blueprint for Mon Purse window design layout
  • Prop Studios' design for layout of items in Mon Purse window
  • Frame designs for Mon Purse window
WINDOWS | Yas Mall

Ted Baker

the brief

Prop Studios produced a large scale window scheme for Ted Baker’s new store in the Yas Mall, Abu Dhabi’s ultimate shopping destination.

Situated on the site of the Formula One circuit, the theme was motorsport injected with ‘boy racer bling’ with strong ties to British heritage and vintage motorsport. The display was to be semi-permanent, needed to maintain visibility to the store within and Prop Studios were encouraged to create a sculptural statement.

Our team sourced and sprayed over 3,000 toy cars, forming an elaborate ceiling display that runs around the whole interior.

Ted Baker window display at Yas Mall, Abu Dhabi
Close-up of mirror displays in Ted Baker window display
Close-up of curtains and chandelier elements of Ted Baker window display
Interior of Ted Baker store at Yas Mall

design & manufacture

Collaborating with the Ted team, Prop Studios developed a ‘car part rain’ using salvaged parts of real cars to convey the excitement of a day at the races. This included vintage ephemera; sunglasses, race pass lanyards, victory wreaths, champagne bottles and corks. Prop Studios trawled breakers yards and sourced authentic headlights, spark plugs and steering wheels.  The heavier items were strung on steel wire, including pistons, carburettors and brake discs which were then customised with spray, flock and glitter in the store theme colours.

In-store displays were also produced using framed print items, handmade wreaths and dozens of trophies varying in size, shape, material and era.

To ensure this was a straightforward installation for the Ted team, we constructed full scale timber framework sections to produce 21 metre sections of the object flown from pre-drilled steel hanging bars.  We took reference photos, dismantled, packed and issued an install manual.

  • Interior shot of wall decorations at Ted Baker, Yas Mall
  • In-store chandelier at Ted Baker, Yas Mall.
  • Concession stand at Ted Baker, Yas Mall
  • Close-up of display at Ted Baker, Yas Mall
  • Close-up of display rack at Ted Baker, Yas Mall